About Julia
I help product teams and founders make better decisions by understanding their users and identifying pain points to address.
My focus is not only on collecting insights, but on translating them into clear, actionable recommendations that inform product direction.
What differentiates my work is a strong emphasis on reasoning, context, and decision-making. I approach research as a strategic tool, helping teams understand why certain choices make sense, based on their impact on both the business and the user experience.
Typical projects and deliverables include:
User interviews, focus groups, and qualitative research, documented in clear reports or presentations
Survey design, quantitative analysis, and metrics/funnel evaluation, with insights presented in actionable deliverables
User and customer journey mapping, experience flows, and opportunity framing
Research-backed product recommendations and prioritization
UX and product strategy support based on data-driven insights
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- BENEFIT COSMETICSConsumer Research & InsightsSeptember 2025 - Today (9 months)Barcelona, SpainConduct trend research and competitor analysis in the beauty industry to stay updated on new products and market innovations, and propose new opportunities. Deliver personalized customer service and supported product launches, providing insights to improve customer experience.
- BANKING SECTOR CLIENTUX Researcher | Digital Experience ConsultantFebruary 2024 - June 2025 (1 year and 4 months)Conducted qualitative and quantitative research, analyzing user behavior metrics to optimize digital journeys and inform business decisions.Created empathy maps, personas, and customerjourneys to identify pain points and improvement opportunities.Produced actionable insights for stakeholders, supporting prioritization and decision-making. Identified opportunities for enhancement across digital touchpoints, contributing to better user experience and business impact. Collaborated with cross-functional squads (product, design, development) to provide research insights and support digital improvements.
- TELECOMUX Research & CRO ConsultantDecember 2022 - January 2024 (1 year and 1 month)Conducted user research and analyzed behavior across ecommerce and B2B platforms to identify pain points and optimize digital journeys. Collaborated with UX/UI, product, and SEO teams to prioritize and implement improvements across digital flows. Ran conversion optimization initiatives, analyzing funnels and KPIs to drive actionable insights. Supported multi-channel projects, ensuring alignment between business goals and digital execution.
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Education
- Bachelor's Degree in PsychologyUniversity of Buenos Aires (UBA)2020Bachelor's Degree in Psychology
- Digital Product Management CertificationDigital HouseDigital Product Management Certification