Description

Hi! I’m Julián Valdez, a digital marketing specialist with 5+ years of experience designing and executing strategies for B2B companies in local and international markets. Based in Barcelona, I collaborate with clients across Europe and Latin America.

My expertise lies in digital campaign management, marketing automation, and CRM, with hands-on experience in platforms such as Google Ads, Meta Ads, LinkedIn Ads, and tools like HubSpot, Pipedrive, Salesforce, and Zoho. I help brands generate qualified leads, optimize conversion funnels, and maximize ROI from digital marketing initiatives.

I have held key roles such as Marketing Campaign Consultant at LinkedIn, advising companies on advertising performance, and Digital Marketing Manager at Devlights, leading multichannel campaigns and inbound marketing strategies. Additionally, I worked as Account Manager for Google Cloud & VirusTotal, managing B2B client relationships in technical, high-demand environments.

My skill set also includes lead nurturing strategies, dashboard development using Looker Studio, and continuous KPI optimization. I specialize in helping tech, SaaS, and professional services companies scale growth through measurable and effective marketing actions.

I am native Spanish, bilingual in English, and have intermediate Italian (B1). I am available for project-based, daily, or ongoing collaborations, tailored to client needs.

If you’re looking for someone who combines strategic vision, hands-on execution, and results-driven marketing, I’d be happy to help your business grow.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

LinkedIn
Digital Campaign Consultant
September 2023 - December 2024 (1 year and 3 months)
Barcelona, Spain
Took ownership of operations requests from Customer Success Managers (CSM) or clients, managing tasks from research to execution using Salesforce. Executed all campaign-related tasks, including setup, Insight Tag implementation, conversion tracking, audience segmentation, and A/B testing. Delivered optimization recommendations based on insights at both the account and campaign level (e.g., campaign performance, targeting, and pacing).
Webhelp
Account Manager
September 2022 - August 2023 (11 months)
Barcelona, Spain
Collaborated with Sales, Customer Success, and Product teams to identify upsell and cross-sell opportunities during contract renewal processes. Built and nurtured strong relationships with key customers to ensure a smooth renewal experience. Managed contract renewals, negotiated pricing, and ensured compliance with company policies.
Devlights Software Factory
Marketing Manager
April 2020 - June 2022 (2 years and 2 months)
Corrientes, Argentina
Identified key marketing trends and innovation opportunities, directly contributing to business growth. Partnered with internal teams, customers, and stakeholders to design and implement successful marketing strategies.