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Juan José DomínguezJJ

Juan José Domínguez

Martech Architect/Consultant

€800/day
Copenhague, DK
15+ years

Average response time: 1 hour

About Juan José

Strategic digital leader with 15+ years' experience driving customer-centric transformation across multinational organisations and complex tech ecosystems. Specialising in Salesforce-based technologies, having led digital transformation projects across a variety of sectors including telecom, CPG, FMCG, retail, financial services, NGOs, TTH and automotive.

Adept at shaping roadmaps, delivering scalable architectures, and bridging the gap between business goals and technical execution.

Known for bringing clarity to complexity, I have a strong track record in discovery and design phases—uncovering pain points, aligning stakeholder priorities, and creating scalable, future-proof solutions. With a unique blend of marketing and computer science backgrounds, I operate fluently across both strategic and delivery domains.

Global mobility with a preference for Europe (remote & hybrid basis)
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Copenhague (up to 50km), Malmö (up to 50km)

Experience

  • Capgemini UK
    Senior Marketing Cloud Architect / Deputy Head of Marketing Cloud & Pardot
    CONSULTING AND AUDITS
    February 2021 - March 2022 (1 year)
    City de Londres, United Kingdom
    Deputy head of the Salesforce Marketing Cloud and Pardot practice. Working closely with the Head of the Salesforce practice in the UK and India among other representatives within Capgemini’s Salesforce CoE in UK and across Europe. Leading a group of 31 cross-functional consultants with different levels of seniority. In my day-to-day, I also deal with escalations, recruiting, budgeting, and resource allocation among other tasks.

    Technical lead/lead architect to ensure the successful delivery of a major migration of one of the biggest retail groups in the UK. Supporting the delivery team, ensuring best practices and delivery standards are maintained across a team of 12 consultants and business analysts.

    SFMC Managing Architect leading an international roll-out in the automotive sector of Marketing Cloud (including Datorama and Interaction Studio) within a bigger Salesforce landscape (including Service Cloud, Sales Cloud, Experience Cloud and Mulesoft). Supporting the delivery team, ensuring best practices and delivery standards are maintained across a team of 16 consultants and business analysts (for the Marketing Cloud scope).

    Solution design and hands-on configuration. Stakeholder management both internally and externally. Working alongside the Salesforce team on the strategic approach from a technology standpoint.
    Dirección de proyecto Team Management Team Leadership Salesforce Marketing Cloud Email marketing Architecture Personalización
  • Pracedo Ltd
    Marketing Cloud Practice Lead
    CONSULTING AND AUDITS
    February 2020 - February 2021 (1 year)
    City de Londres, United Kingdom
    Led Pracedo's Salesforce Marketing Cloud practice for the UK and Australia, which was formed of a team of 5 consultants with a blend of development and functional skills and with different levels of seniority. In my day-to-day, I dealt with escalations, recruiting, resource allocation, and career support among other tasks.

    Acted as the delivery lead for every engagement where an element of the Salesforce Marketing Cloud was included (both Marketing Cloud standalone and cross-cloud) to ensure the successful delivery of the agreed scope and timelines within the signed budget. Solution design and hands-on involvement throughout the implementation of the project.

    Defined the delivery approach, methodology, ways of working and standards for the practice. These were non-existent at the time I took the role. This approach was proven successful as Pracedo’s reputation in this space grew significantly under my lead. This success was measured in the size of the engagements.
    Sales Salesforce Marketing Cloud marketing analytics Team Leadership Team Management Architecture Personalización Project Management Salesforce
  • Emark
    Senior Solutions Architect & Team Lead
    CONSULTING AND AUDITS
    January 2019 - February 2020 (1 year and 1 month)
    City de Londres, United Kingdom
    Discovery, solution design, implementation, and training. With hands-on in each of the phases of the project. Adhered to Emark’s delivery methodology and standards.
    Salesforce Marketing Cloud Project Management SQL Server Ampscript Email marketing marketing analytics Salesforce Sales

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Education

  • Ingeniero Técnico en Informática de Sistemas
    Universidad de Extremadura
    2007
  • Licenciado en Investigación y Técnicas de Mercado
    Universidad Autónoma de Madrid
    2010

Certifications

  • Salesforce Marketing Cloud Email Specialist
    Salesforce
    2017
  • Salesforce Marketing Cloud Consultant
    Salesforce
    2017

Skill set (30)

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