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Malt Strategy
Juan B.JB

Juan B.

CRO | Business Development Lead | AWS, eBay

€600/day
Madrid, ES
15+ years
Process Optimization
Business Strategy
Go-to-Market (GTM) Strategy
Talent Development
Sales Management

Average response time: 1 hour

About Juan

I partner with B2B startups in the scale-up phase to build and optimize the commercial engine required for predictable, scalable revenue.

Leveraging 20+ years of leadership experience from AWS, Amazon, and eBay, I work hands-on with founders and CEOs to transform sales organizations by:

  • Building and coaching high-performing, metric-driven sales teams.
  • Defining core KPIs, establishing reliable forecasting models, and setting actionable revenue targets.
  • Implementing scalable CRM infrastructure to drive accountability and visibility.
  • Developing tailored sales plays that refine product-market fit in specific industries.

I prioritize long-term, embedded partnerships over transactional projects, acting as an extension of your leadership team to ensure sustained execution and consistent growth across remote and in-person global markets.
E-commerce
IoT (Internet of Things)
Digital Business Models
Software Publishing
Digital and IT Services

  • Spanish

    Native or bilingual

  • English

    Fluent

  • French

    Conversational

Can work on-site
Madrid (up to 50km)

Experience

  • AWS
    Customer Acquisition Lead, Startups
    TECH
    October 2024 - Today (1 year and 8 months)
    Madrid, Spain
    • Responsible for customer acquisition and revenue growth for the startup segment in the DACH, CEE, and France regions, contributing to $150M+ in Annual Recurring Revenue (ARR).
    • Manage and align geographically dispersed sales teams operating out of London, Madrid, and Munich.
    People Management Sales funnel Sales Forecasting Revenue Operations target setting
  • AWS
    Manager, Demand Generation & Talent Strategy
    TECH
    March 2022 - September 2024 (2 years and 6 months)
    Madrid, Spain
    • Directed and scaled multi-site Demand Generation teams across Madrid, London, and Tel Aviv, resulting in 150+ strategic hires over three years.
    • Defined and executed the AWS Cloud Sales Central Talent Location Strategy for EMEA, successfully leading the establishment of new, high-growth sales organizations in key markets, including Paris and Stockholm.
    Talent Development Sales Forecasting Talent Strategy Sales coaching MEDDPICC
  • Amazon
    Senior Program Manager, Pricing and Selection
    E-COMMERCE
    February 2016 - February 2022 (6 years)
    Madrid, Spain
    • Led the implementation of selection monitoring and prioritization processes in Spain and Italy, working alongside category leaders on selection strategies.
    • Owned and executed pricing strategies for Home & Deco categories across the EU, leading to increased revenue growth and improved market share.
Check out Juan's experience

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Education

  • Master in Business Administration
    Business School Lausanne
    2013
    Master in Business Administration
  • Bachelor of Economics
    Universidad Torcuato Di Tella
    2004
    Bachelor of Economics

Skill set

Salesforce CRM
ecommerce
KPI's
Goal Setting
Sales Forecasting
MEDDPICC
Cross-sell
Data Analytics
product market fit
Sales funnel
Revenue Operations

Categories