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José-L. Paíno

BRAND CONSULTANT, UI, ART DIRECTOR & RESEARCHER

Can work in or around Barcelona, Valladolid, Madrid

  • 41.3828
  • 2.1774
  • Suggested rate €256 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 2 hours
Propose a project The project will begin once you accept José-L.'s quote.

This freelancer has confirmed full-time availability in the past 7 days.

Propose a project The project will begin once you accept José-L.'s quote.

Location and workplace preferences

Location
Barcelona, España
Can work onsite in your office in
  • around Barcelona and 50km
  • Around Valladolid and 100km
  • Around Madrid and 100km

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Spanish

    Native or bilingual

  • English

    Fluent

Categories

Skills (49)

José-L. in a few words

Brand Consultant, Art Director, UI & Visual Designer.
Twelve years of national and international experience.

During the last two and a half years I've been developing design projects within Malt.com for Accenture Song, Jaguar and LandRover in some European Markets.

I enjoy diversity and multiculturalism and I consider myself resolutive, flexible, positive and curious.

Some clients I've worked for:
#ImaginBank #Jaguar, #LandRover, #CocaCola, #Disney, #Repsol, #Mapfre, #Acciona, #Opel, #RonBarceló, #Movistar, #SpanishMinisterOfStateForHealth, #AustralianDepartmentOfEducation, #Turespaña, etc.

...and some companies & agencies I've worked with:
#AccentureSong (Europe), #McCannWorldGroup (Madrid), #MonashUniversity (Melbourne), #EngineBrandExperience (Melbourne), #CollaboraBrands (Spain), #21gramos (Spain), #BubbleGum (Spain), among others.

I believe we can change the World through strategic design, sustainability, innovation and social transformation. In fact, during 2021-22 I did my Master's Degree in Research for Design and Innovation lead by #ELISAVA (School of Design & Engineering) and #PompeuFabra University.

leonpaino.com

Portfolio

Experience

Accenture Song Spain - Communicate - - Grupo Accenture

Consulting & Audits

Art director / Visual Designer

Barcelona, España

April 2021 - March 2023 (1 year and 11 months)

Visual design, branding, creative lead.
Jaguar, Land Rover (Germany, Austria and BENELUX).
Video Editing Social Media Art Direction Creativity Skills Graphic Design

LEÓN PAÍNO ESTUDIO

Film & AV

Manager & Owner  - As a freelancer

Barcelona, CT, España

March 2020 - Today (3 years)

Branding, UI, research, strategy, visual design.
3% Top professionals in Malt.com Europe.
Bubblegum Healthcare, Accenture Song, ImaginBank, Jaguar, Land Rover, 21gramos, Aqualia, Fotocasa, Cool Vino, CollaboraBrands, etc
Diseño gráfico Graphic Design Dirección de arte Art Direction UI Research Visual Design

TACTICS EUROPE

Agriculture

Creative Body / Senior Art Director

Madrid Area, Spain

March 2017 - March 2020 (3 years)

Creative communication strategies, brand identity, visual design, branded content.
Food Producers lobbying in the European Union, Kiwoko, Ministry of Health.
Advertisement Publicidad Art Director Dirección de arte Creatividad Agroalimentario

MCCANN WORLDGROUP

Film & AV

Creative Body - Sr. Art Director

Madrid, España

August 2009 - March 2014 (4 years and 7 months)

Concept creation, creative strategies, design supervision.
Movistar Spain & LATAM, Telefónica, Coca-Cola, Disney, Repsol, Mapfre, Acciona, Turespaña, Opel, Metro de Madrid, Ron Barceló.

Studio Loba

Real Estate

Brand Identity Strategist / Senior Art Director  - As a freelancer

Bergamo, Lombardy, Italy

April 2020 - October 2020 (6 months)

Trabajando junto a un equipo de paisajistas, arquitectos,
profesionales del marketing y gestores de turismo hemos creando
el proyecto de comunicación y marca de una "smart city" que se está
construyendo en la costa pacífica panameña. Un proyecto que intenta generar
un impacto económico y social en esta región, basándose la tecnología
y el cuidado al medio ambiente.
Branding Smart City Brand Identity Naming Brand Strategy Brand Manual Logo Design Diseño de Logo Manual de Identidad Corporativa Identidad visual Comunicación visual Diseño de marca

COOL VINO

Wine & Spirits

Brand Identity Strategist / Senior Art Director  - As a freelancer

Miami, Estados Unidos de América

May 2018 - August 2018 (3 months)

Diseño de branding, packaging y estrategia de marca de un nuevo vino rosado en lata, comercializado en Miami y California.

Ayuntamiento de Valladolid

Public sector

Brand Identity Strategist  - As a freelancer

Valladolid Area, Spain

December 2016 - February 2018 (1 year and 2 months)

Desarrollo identidad corporativa Bicentenario José Zorrilla.
Propuesta ganadora de concurso público.

Monash University

Education & E-learning

Creative Art Director  - As a freelancer

Melbourne, Australia

January 2016 - August 2016 (7 months)

Diseño front-end App pedagógica para escuelas australianas.
Maquetación y diseño de manuales de divulgación científica,
mantenimiento de plataformas digitales y materiales gráficos para proyectos educativos.

MRM McCann - McCann Group

Retail (Large Retailers)

Art Director

Madrid, España

August 2009 - January 2014 (4 years and 5 months)

Estrategias de comunicación de campañas ATL y BTL.
Comunicación integral 360º. Marketing directo.
Diseño corporativo y branding. Dirección de fotografía.
Packaging y producto. Patrocinio y mecenazgo. Eventos. Campañas Online.
Clientes: Coca-Cola, Disney, Repsol, Mapfre, Acciona, Turespaña,
Opel, Metro de Madrid, Ron Barceló y Movistar, entre otros.

Engine

Client Solutions & Spanish Translator

Melbourne, Australia

December 2014 - January 2016 (1 year and 1 month)

Managing demands and necessities of foreign customers. Translating market research Spanish-English, English-Spanish.

McCann Worldgroup

Senior Art Director

Madrid Area, Spain

November 2011 - January 2014 (2 years and 2 months)

- ATL and BTL communication strategies. - 360º integrated campaigns. - Direct marketing. - Corporative identity design and branding. - Photography/Video shoot direction. - Packaging and product development. - Sponsorship and patronage campaigns. - Events. - Online campaigns. Clients: Coca-Cola, Disney, Repsol, Mapfre, Acciona, Turespaña, Opel, Metro de Madrid, Ron Barceló and Movistar.

Free Lance

Brand Consultant & Art Director  - As a freelancer

Melbourne - Madrid

August 2009 - November 2012 (3 years and 3 months)

- Valladolid City Council. Brand Identity Strategist. Dec 2016 - Feb 2018, Valladolid. - Centro de Especialidades Médicas Valderas. Sep 2019 - Dec 2019, Madrid. - Zak & Hot Topic Australia. June 2016 - August 2016, Melbourne. - Mostra Espanha 015. Mar 2015, Lisbon. - Danone Ibérico. Nov 2013 - Jan 2014, Barcelona. - Clínica Dental Hermanos Ruiz de Gopegui. Nov 2013 - Jan 2014, Madrid. - Clínica Dental Dr. Luciano Banadelli. Nov 2013 - Jan 2014, Madrid.

McCann Worldgroup

Art Director

Madrid Area, Spain

January 2010 - November 2011 (1 year and 10 months)

McCann Worldgroup

Intern Art Director

Madrid Area, Spain

August 2009 - January 2010 (5 months)

Institución ferial de Castilla y León

Internship at the marketing and advertising department

Valladolid Area, Spain

June 2007 - March 2008 (9 months)

Developing and monitoring the communicative actions related with each event.

Castilla y León Regional TV Channel

Internship at the marketing and advertising department

Valladolid Area, Spain

April 2005 - July 2005 (3 months)

I learnt about the structure and operations of a local TV channel. - Media planification. - Searching for new contents. - Distribution of advertising spaces in the program grid.

10 projects on Malt

(8 ratings)

Filip - Filip Galetic

01/03/23

Jose took the limited information we gave him and really helped us consider different options for our brand identity in a short amount of time we worked together! It's clear he is experienced, strategic, creative and passionate about his profession.

Gonzalo - Accenture Song Spain - Communicate -

13/12/22

José es un apoyo clave para mi equipo. Es sólido, fiable y formal tanto en plazos como en calidad del trabajo.

Carmen Gomez - COOL VINO

12/2/2020

José Paino tiene muy buen gusto y todas las piezas que hace están llenas de elegancia, y de un "toque" especial. Le gusta aportar cosas nuevas y es muy proactivo, además siempre argumenta cada cosa que hace. Sin ninguna duda es un valor añadido para cualquier marca, tiene una sensibilidad especial y se involucra desde el minuto 1. Además siempre está aprendiendo cosas nuevas y está al día de todas las tendencias y en constante renovación. Otro punto importante es que tiene muy buen humor y es una persona muy alegre, esto hace que el trabajo sea muy fácil y ameno. Trabajo impecable. 10000000000% recomendable.

Carolina Gonzalez - Cool Vino

12/2/2020

Working with Paino has been a great experience. He is responsible, creative and knows how to work on a fast pace environment. He has been a very important component in the creation of Cool Vino´s brand identity. Paino is an incredibly talented person and we are happy to have him in our company.

Oscar Arroyo - LOBA STUDIO

12/2/2020

Trabajar con José-León Paíno Maté nos ha hecho crecer como estudio, nos ha ayudado a conocer mejor nuestro potencial y a desarrollarlo a través de nuestra imagen. Sin duda, una de las mejores inversiones que hemos hecho en la compañía. Actualmente seguimos contando con él para dar imagen a los proyectos de nuestros clientes o proyectos compartidos con nuestros partners, fiable 100%. Siempre consigue subir el nivel.

Education