About Jose Carlos
I am a Senior UX/UI Designer with 10+ years of experience crafting intuitive and scalable digital experiences for global companies such as AXA, Rockwell Automation, and Ferrari projects. I specialize in user-centered design, design systems, Figma, and user research, helping businesses transform complex processes into seamless journeys that boost engagement and retention.
What sets me apart is my expertise in AI-driven UX and conversational interfaces, from chatbots and digital humans to hyper-personalized experiences powered by LLMs. I work closely with stakeholders and development teams to deliver measurable results, from increasing usability scores to optimizing workflows and conversion rates.
I collaborate with startups and enterprises, offering services ranging from UX strategy, wireframing, and prototyping to full design systems and usability testing.
Spanish
Native or bilingual
English
Fluent
Polish
Fluent
Can work on-site
Las Palmas de Gran Canaria (up to 50km)
Experience
- Rockwell AutomationSenior UX/UI DesignerMay 2019 - August 2022 (3 years and 3 months)Prague, CzechiaRedesigned Studio 5000 Logix Designer, enhancing usability by 25% and optimizing complex workflows in Rockwell's core automation platform. Standardized UI patterns and visual guidelines across products, reducing design-related errors by 15% and improving design consistency. Built scalable design systems, reusable UI components, and detailed documentation to streamline development workflows and enhance cross-functional collaboration.
- FreelancerSenior UX/UI DesignerOctober 2024 - Today (1 year and 8 months)Collaborating with early-stage startups and portfolio-driven projects focused on accessibility, data informed UX, and AI-enhanced interfaces. Advancing skills through ongoing training in UX strategy, design systems, and interaction design.
- Pasiona Consulting (AXA Project)Senior UX DesignerSeptember 2023 - September 2024 (1 year)Barcelona, SpainLed the design of conversational interfaces, integrating AI-driven features such as hyper-personalization, next best answer, and sentiment analysis. Designed and optimized Large Language Models (LLMs) and generative AI solutions, including Chat-voice Bots, Digital Humans, and AI Platforms. Improved user engagement by 15% through AI-driven design enhancements, increasing customer satisfaction and retention.
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Education
- Information VisualizationInteraction Design Foundation2025Information Visualization
- Accessibility: How to Design for AllInteraction Design Foundation2024Accessibility: How to Design for All