Description

Con más de 15 años de experiencia en Marketing Online, mi experiencia se centra principalmente en PPC y Estrategias de Rendimiento, atendiendo tanto a clientes directos como a agencias. Mi especialización abarca un amplio espectro de plataformas, incluyendo Google Ads (que abarca Search, Display, Video, App, Local, Shopping y PMax), Social Ads (que abarca Facebook, Instagram, Twitter y LinkedIn), redes de afiliación (como smart4ads e idealo) y marketplaces (como capterra, appvizer y doiser). Este conjunto de habilidades diversas ha sido implementado con éxito en varias industrias, incluyendo Educación, B2B, Franquicias, Comercio Electrónico (que abarca FMCG, Cosméticos, Electrodomésticos, etc.), SaaS (para ambos sectores B2C y B2B), Automoción, y Venta de Entradas para Eventos, por nombrar algunos.

Mi dominio de Hubspot y Zoho, junto con mi experiencia en la entrada en el mercado de SaaS, me ha permitido desempeñar funciones integrales, que van desde representante de ventas a director de marketing en el sector de la automoción. Esta experiencia me ha proporcionado una perspectiva holística que integra la dinámica del departamento de ventas y la gestión de leads, yendo más allá de la mera captación.

Mi formación en periodismo y diseño (tanto impreso como web) me ha dotado de sólidas habilidades de redacción y un profundo conocimiento de la experiencia del usuario (UX). Esta combinación es fundamental en mi enfoque de la creación de contenidos atractivos y el diseño de interfaces fáciles de usar, con el objetivo de maximizar las conversiones y minimizar el tiempo que el usuario pasa en las páginas de destino y los sitios web.

Industry field of expertise

Languages

Spanish
Native or bilingual
Catalan
Native or bilingual
English
Native or bilingual
French
Basic

Workplace preferences

Remote only

Primarily works remotely

Rightleftagency,
Head of Paid Media
April 2025 - Today (1 year and 3 months)
• ● PPC Strategy, Daily Management and Reporting for 10 clients from different industries: Job Boards (B2B & B2C), Benefit & Rewards Consultancy (B2B), Used Car Listings , Real Estate (Rent & Purchase), Benefits Software (B2B), Retail (different types), Health, Education, Self Storage, Tourism & lodging (B2C & B2B) in over 5 countries.
• ● Using GAds (All channels), Facebook, Instagram, Tik Tok, Linkedin, Programmatic (DV 360 & Stackadapt), Waze, Bing Ads & Capterra.
• ● Coordination of 4 specialists, from task management to training for different platforms and procedures.
• ● Reporting Automation with Funnel and Data Studio.
• ● Average combined monthly budgets over 500k.
• ● Support for new business pitches on the PPC side.
Average Monthly Budgets: 500k
DAC Group,
Senior Paid Media Manager
January 2022 - April 2025 (3 years and 3 months)
• ● PPC Strategy, Daily Management and Reporting for 10 clients from different industries: Finance (B2B), SaaS B2B, Events, Education and Ecommerce.
• ● Using GAds (All channels), Facebook, Instagram, Tik Tok, Linkedin, Programmatic (DV 360 & Stackadapt), Waze, Bing Ads & Capterra.
• ● Coordination of 2 specialists, from task management to training for different platforms and procedures.
• ● Reporting Automation with Funnel and Data Studio.
• ● Average combined monthly budgets over 250k.
• ● Support for new business pitches on the PPC side.
Average Monthly Budgets: 250k
Results Summary:
• ● +120% Yearly Revenue from 2022 to 2024 with +75% Budget for Serviced Apartments Client.
• ● +45% MQLs for B2B Sales Enablement SaaS client.
• ● +75% Lead Generation for B2B Benefits Software Client.
• ● +67% Lead Generation for B2C Dental Clinic Chain.
• ● +250% Store Visits; +150% in Quotes & Calls for a Self Storage client.
• ● +180% YoY Conversions for a German Job Listing with -25% CPA.
• ● +98% Revenue for a German Jobs B2B Client with a ROAS over 3.
• ● +240% Conversions (Store Visits and Reservations) and -15% CPA for a French Restaurant Chain.
Smartup, Remote
Senior Paid Media Manager
October 2020 - January 2022 (1 year and 3 months)
• ● Planning, Creation, Setup, Ad copy & daily management of PPC accounts for clients from industries such as Education, Car Auctions, Dental services, Trading, Fitness, FMCG.
• ● Using Google Ads (Search, Display, Youtube & Shopping), Facebook & Instagram Ads, Linkedin Ads, Twitter Ads, Tik Tok for Business & Marketplaces such as Capterra and Appvizer.
• ● Training Courses for Clients. Overall monthly budgets: 700k to 1M€ Results Summary:
• ● 200-500% increase (depending on education level) in Lead Generation for one of the largest Universities in Mexico and segmented for 28 of its 32 campuses, 4 education levels and up to 40 different subjects.
• ● Bringing a gym chain to pre-pandemic suscriptions volume and increasing the online attributed suscription share from 18% to 35%.
• ● 150% increase in leads for a SaaS Sales software and -35% CPL.
• ● Launched a Car Auction site delivering signups at less than 3€ per sign-up.