About Johan
Bienvenue sur mon profil Malt !
Consultant Acquisition Paid Media & Mobile Marketing | Google Ads, Meta Ads, TikTok Ads, ASO 🦚
J’aide les scale-ups, startups, e-commerçants et TPE/PME à développer leur acquisition et scaler leur croissance grâce à une expertise unique en Paid Media & Mobile Marketing.
🔹 +12M€ de budgets publicitaires gérés
🔹 Expertise SEA, SEO, Social Ads, Mobile Growth (ASO / ASA / Apple Search Ads)
🔹 Multi-secteurs : SaaS, Mobile Apps, B2B/B2C, Média, e-commerce
Mes expertises
🟢 Paid Media | SEO – Maximisez vos conversions
- Google Ads (Search, Display, Shopping, YouTube, Performance Max)
- Bing Ads
- Meta Ads (Facebook/Instagram)
- TikTok Ads
- Apple Search Ads (ASA)
- Snapchat Ads
- Création de contenu (UGC, statics)
- SEO (Audit SEO, Planning edito, liens sponso, cocon sémantique)
🟢 Mobile Marketing – Accélérez la croissance de votre app
- ASO (App Store Optimization) → maximiser visibilité & téléchargements
- Apple Search Ads (ASA) → capter les utilisateurs les plus qualifiés
- Mobile tracking avancé (SDK, Firebase, Adjust, GA4, GTM Server-Side)
- Stratégie App Growth → acquisition, rétention & monétisation (Appsflyer, Appfollow, Apptweak)
🟢 Web & Mobile Analytics + CRO – Pilotez et optimisez vos résultats
- Mise en place et optimisation du tracking (GA4, GTM, Conversion API)
- Funnel de conversion & A/B Testing
- Tableaux de bord & analyse ROI
- Analytics (Amplitude, Mixpanel)
Pourquoi collaborer avec moi ?
- Vision 360° acquisition : Paid, SEO/ASO, Mobile, Tracking
- Approche ROIste : chaque euro investi doit générer un retour clair
- Expérience multi-leviers : e-commerce, apps, SaaS, médias
- Expert Mobile Marketing
Vous voulez scaler vos campagnes, réduire vos coûts d’acquisition et booster la croissance de votre app ou votre site ? 👉 Contactez-moi dès aujourd’hui.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Romanian
Basic
Can work on-site
Tours (up to 50km), Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Lille (up to 10km)
Experience
- SwapnHead of Acquisition (Part time)CONSULTING AND AUDITSJanuary 2023 - June 2024 (1 year and 5 months)Paris, FranceLed acquisition strategy at Swapn, building and scaling performance marketing campaigns to drive user growth and revenue. Oversaw paid media, and analytics to optimize ROI across channels.
- TiimeHead of Acquisition | Senior Marketing Manager | AssociateSOFTWARE PUBLISHINGNovember 2022 - Today (3 years and 7 months)Paris, FranceBuilt Tiime’s marketing and acquisition engine from scratch, scaling it into a profitable growth model.
- Pentalog Growth FactoryHead of Global MarketingTECHMarch 2020 - June 2022 (2 years and 3 months)Paris, FranceDirected Pentalog’s global marketing strategy, managing teams and scaling brand growth across multiple markets.
Recommendations
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Education
- Bachelor's degree - Sport and Fitness Administration/ManagementUniversité d'Orléans2016Marketing / Event Management / Data Analysis / Management / Sociology
- Master of Business Administration - MBA MarketingUniversity School of Management (IAE)Creative and Digital Strategies / Social media marketing / Brand Management / Cross-Channel Strategy / Retail Data Analysis / E-marketing
Certifications
- Google Analytics IQ CertificationGoogle2018
- Google Adwords CertificationGoogle2019