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Johanna RousselJR

Johanna Roussel

Art Director & Brand Designer

€350/day
Valencia, ES
15+ years

Average response time: 1 hour

About Johanna

I’m an Art Director and Brand Designer with 20+ years of experience creating brand identities, packaging, and visual systems across print, digital, and customer-facing touchpoints.

Over the past eight years, I’ve worked independently through JoooStudio, specialising in thoughtful and cohesive design for food, hospitality, lifestyle, and selected corporate clients.

My work focuses on building clear, distinctive brand worlds that feel consistent across packaging, print, digital, and art direction — with a strong attention to atmosphere, clarity, and visual impact.

If you’re looking for a designer who can help shape a strong identity beyond the logo — from concept to application — I’d be happy to collaborate.
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Native or bilingual

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • JoooStudio
    Independent Art Director & Brand Designer
    ARTS AND CRAFTS
    January 2018 - Today (8 years and 5 months)
    I’ve been working independently for the past eight years through JoooStudio, developing brand identities, packaging and visual systems for clients across food, hospitality, lifestyle, and corporate sectors.

    My work focuses on building cohesive brand worlds across print, packaging, digital and art direction, with a strong emphasis on clarity, atmosphere and visual consistency.

    Selected projects include Lucky Cat Catering, Moncha, Rolli and Poke Guru, as well as more corporate branding work for clients such as ISP, ARIC and 270 Menuiserie.
    Brand content Packaging Illustration Webdesign Artistic direction
  • The LightWave 3D Group / NewTek
    Graphic Design Lead
    SOFTWARE PUBLISHING
    May 2012 - January 2017 (4 years and 8 months)
    Led graphic design and marketing production for the LightWave 3D brand across print, digital, web and communication materials.

    Worked across logo design, advertising, websites, email campaigns, content creation, newsletters, interviews, press releases and social media campaigns.

    Expanded the visual direction of the brand while supporting marketing strategy and content production.
    Brand content Graphic Design Webdesign Artistic direction Illustration
  • SwingCom / NewTek Europe
    Graphic & Web Designer
    ARTS AND CRAFTS
    January 2007 - December 2011 (4 years and 11 months)
    Worked on branding, logo design, print communication, advertising materials, event graphics and digital assets for national and international clients.

    Projects included brochures, magazines, press materials, newsletters, email campaigns, web banners and website design.

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Education

  • Prépa + BTS Communication Visuelle en alternance, Edition / Graphisme / Publicité
    Ecole Supérieure d'Arts Appliqués
    2006
    Prépa + BTS Communication Visuelle en alternance, Edition / Graphisme / Publicité
  • Histoire de l'Art et Archéologie
    Université de Bordeaux III
    2002
    Histoire de l'Art et Archéologie

Skill set

Categories