Joan Morgadella Ortega

I am a Senior Product Designer with over 15 years of experience creating user-centered solutions that balance business goals with customer needs. For the last 5 years at Adevinta, I focused on the B2B domain, leading the design of Fotocasa Pro, a new end-to-end platform for real estate professionals.

My work spans the full product development lifecycle, from user research (exploratory studies, usability testing, solution validation, post-launch feedback) to interaction design, prototyping, and design systems. I collaborate closely with cross-functional teams (Product Managers, Engineers, Data Analysts, and Marketing) to ensure alignment, drive stakeholder engagement, and deliver measurable impact.

I bring value through my ability to connect strategy with execution: facilitating design workshops, building consensus among stakeholders, and mentoring designers to ensure consistency and quality across teams. I thrive in complex ecosystems, where scalability and clarity are key to success.

Previously, I worked at Optimyzet, a digital agency, partnering with clients such as Ikea, ING, Desigual, and Bimba y Lola, delivering impactful web platforms, mobile applications, and digital experiences.

I bring expertise in UX/UI design, product strategy, agile methodologies, design leadership, and customer-centric innovation, helping companies create products that are both useful and delightful.