Jimena Guislain Caro

Founder of Blue Croissant Digital, a boutique digital strategy studio helping founders, freelancers and small businesses build clear, sustainable marketing systems.

I work with businesses that feel overwhelmed by marketing and need a practical strategy before investing more time or money. My approach combines strategic thinking, performance marketing and creative direction to simplify growth and improve visibility.

• Digital Strategy & Marketing Consulting

• Google Ads (Search, Performance Max, Display, Shopping & YouTube)

• Google Ads Audits & Campaign Optimization

• GA4 & Conversion Tracking

• Google Tag Manager

• Meta Ads (Facebook & Instagram)

• Branding & Positioning

• Content Strategy & Content Pillars

• Customer Journey Mapping

• Website Strategy

• Squarespace & Wix Consulting

• Landing Pages & Conversion Optimization (CRO)

• Marketing Project Management

• Marketing Workflows & Process Optimization

• Localisation & Multilingual Marketing (English, Spanish & French)

With a background in digital marketing, project management and multilingual communication, I help businesses turn scattered ideas into structured marketing plans that are realistic, measurable and aligned with their goals.

I believe good marketing isn't about doing more. It's about doing the right things in the right order.

Keywords: Digital Strategy • Google Ads • PPC • Paid Media • Performance Marketing • Meta Ads • GA4 • Google Tag Manager • Conversion Tracking • CRO • Branding • Content Strategy • Marketing Consulting • Project Management • Customer Journey • Squarespace • Wix • Localisation • Multilingual Marketing • Small Business Marketing • Startup Marketing • Marketing Mentor

I created a community-driven platform for single mothers in Barcelona, managing branding, content creation, social media, Meta Ads, website development, and events. This initiative combines digital marketing, project management, and storytelling to support single moms by enhancing visibility and connection. I serve as a strategist, designer, event planner, and community builder.

Managed a portfolio of 400+ clients quarterly across the French, Spanish, and English markets. Designed, executed, and optimized digital advertising strategies using Google Ads (Search, Display, Shopping, YouTube, Discovery, PMax). Delivered performance reports and strategic recommendations.