About Jessica
I help eCommerce brands and startups improve their sales and performance through data-driven strategies and marketplace optimization.
With 8+ years of experience in retail and eCommerce, including working in startup environments from early stages, I have developed a strong understanding of how to build and scale online businesses. I support startups in launching their operations from scratch, including warehouse sourcing, product setup (EAN/GTIN creation), and product content creation.
My background combines hands-on experience in marketplaces, logistics, and operations with a strong focus on data analysis. I use tools such as Python, R, and SQL to analyze performance, identify opportunities, and support better decision-making.
I have experience managing marketplaces, optimizing product catalogs, analyzing sales and returns, and improving overall business efficiency. This allows me to not only understand the numbers, but also take action to drive growth.
I am particularly interested in helping eCommerce companies and startups scale through data, improve performance, and optimize their marketplace strategy.
Spanish
Native or bilingual
English
Native or bilingual
Filipino
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- ICONICASE-Commerce Operations Manager | Logistics CoordinationJanuary 2026 - Today (6 months)Madrid, SpainResponsible for the end-to-end management of eCommerce operations, ensuring efficient coordination across product, logistics.- Managed product catalog creation and maintenance, including EAN/GTIN generation and organization to ensure marketplace compliance- Coordinated directly with international suppliers (China), overseeing product development, production timelines, and communication- Led logistics coordination, managing inventory flow, shipments, and operational processes to ensure timely delivery- Collaborated with web development teams to support website design, structure, and performance improvements- Oversaw marketplace operations, ensuring accurate product listings, pricing, and availability across platforms- Acted as a key point of contact between suppliers, logistics partners, and internal teams to streamline operations and improve efficiency
- CAECOMarketplace & eCommerce Analyst | Performance & StrategyE-COMMERCEApril 2025 - Today (1 year and 3 months)Madrid, SpainResponsible for the end-to-end management and development of marketplace channels, driving sales performance and optimizing product strategy across multiple platforms.- Managed and optimized marketplace presence across platforms including Amazon, Miravia, Alibaba, Carrefour, FNAC, MediaMarkt, and Leroy Merlin- Led the onboarding and setup of new marketplace accounts, managing the full integration process- Created and optimized product listings, ensuring correct catalog structure, content, and performance across platforms- Developed and managed advertising campaigns, including product selection, budget allocation, and performance analysis- Conducted product and category analysis to identify high-potential items and improve campaign effectiveness- Monitored and optimized margins by product category to ensure profitability and sustainable growth- Analyzed sales performance and customer behavior to support data-driven decision-making- Evaluated returns and customer feedback to identify issues and improve product offering and operations
- MorrisonRetail & eCommerce Operations Analyst | Sales & Returns AnalysisE-COMMERCEMay 2021 - Today (5 years and 2 months)Madrid, SpainStarted my career in physical retail, gaining a deep understanding of customer behavior and in-store operations, and progressed into back-office and analytical roles as the company scaled its eCommerce operations.- Managed back-office operations, supporting day-to-day business processes and ensuring operational efficiency- Analyzed sales performance across channels, identifying trends and opportunities to improve revenue and product performance- Specialized in reverse logistics analysis, evaluating returns data to detect patterns, reduce return rates, and improve customer experience- Worked with large datasets related to orders, returns, and customer behavior to support data-driven decision-making- Contributed to the transition and growth of the business from physical retail to eCommerce operations- Collaborated with different teams (operations, logistics, customer service) to improve processes and overall performance
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Education
- Bachelor’s Degree in Data ScienceUNIR2026This program covers a strong foundation in statistics, probability, linear algebra, and calculus, combined with practical skills in data analysis and visualization. It includes training in machine learning, predictive modeling, and artificial intelligence, as well as database management using SQL and programming in Python and R. The degree also focuses on data mining, big data technologies, optimization methods, and Bayesian statistics, with an emphasis on applying data-driven approaches to solve real-world business problems.