Javier Polvorinos

Helping companies to define and implement their CRM & CEX Strategy and helping to grow their business model diversifying through customer development strategies. Main Tools: Salesforce, PowerBI, Office 365 Suite, Collab, Trello

Defining & Launching a lean startup in search of a blue ocean. Tools: Hubspot, PowerBI, O 365, Google Analytics & Adds, FB Adds, Miro, Wordpress, SEMRush, Sales Funnel Canvas, Business Model Canvas, Storyboards.

Manage the overall CRM & CEX Strategy and implementation in Parques Reunidos Europe: 1. Change the company mindset and strategy to Customer Centric 2. Coordinate and execute the deployment of CRM Project Phases and activities in order to meet goals: Timing, Data Base Organization and Integration, Customer Relation Model definition, create and oversee emailing Calendar definition, 100% Park adoption/adaptation. 3. Define the Customer Management Strategy and Tactics together with the Parks to achieve objectives: Increase e-mail Conversion rate, increase sales through the CRM communications. 4. Analyze results and deploy learnings across the Parks to permanently improve the KPI´s defined 5. Design, Implement and Manage the Voice of Customer program in Parques Reunidos Europe 6. Recommend, Manage and Measure the best action plans to be implemented in parks 7. Analyse information and data mining to get Insights in order to to share and take decisions with Operations Committee Reporting to the CMO managing interactions with top management roles and presenting periodically analysis and results to the Europe Operations Committee. Managing teams (around 30 people in functional dependence) and Projects. Tools: Microsoft Dynamics CRM, Power BI, Teams, Planner, Project, Jira, Trello, Hotjar, DataStudio, Office 365 Suite.