About Javier
Directivo especializado en marketplaces, e-commerce y transformación digital, con más de 10 años de experiencia ayudando a marcas, distribuidores, retailers y plataformas a lanzar y escalar negocios digitales en Europa, Reino Unido, Estados Unidos, Canadá, México y Emiratos Árabes Unidos.
Como CEO y Co-Founder de Padeco Global, lidero un grupo especializado en marketplace strategy y digital commerce, combinando consultoría estratégica, crecimiento de plataformas, seller enablement y operaciones full-commerce.
He asesorado a más de 500 marcas y distribuidores, trabajado en más de 50 marketplaces e influido en más de 100 millones de euros de GMV. Los proyectos desarrollados han contribuido a crecimientos medios superiores al 40%, mediante estrategia, planificación comercial, optimización operativa y mejora de rentabilidad.
Cuento con experiencia en Amazon Vendor y Seller, además de ecosistemas como Miravia, Alibaba, Leroy Merlin y marketplaces B2B y B2C internacionales.
También he participado en el desarrollo de plataformas marketplace, incluyendo Xvantage de Ingram Micro. Esta experiencia me permite aportar una visión integral desde el seller y la plataforma: captación de sellers, monetización, modelo operativo y escalabilidad.
Mi perfil combina estrategia y ejecución. Trabajo en modelos de negocio, go-to-market, expansión internacional, growth strategy, partnerships, transformación digital, planificación financiera y operaciones escalables. He liderado equipos de 25+ profesionales.
Soy Global Service Partner de Alibaba Group y Certified Trainer de Miravia. Anteriormente trabajé en estrategia, finanzas, ventas y análisis de negocio en Vodafone, Ferrovial, Deloitte y BBVA.
Especialidades: Marketplace Strategy | E-commerce Strategy | Digital Transformation | International Expansion | Interim Management | Amazon Vendor & Seller | Go-to-Market | Growth Strategy
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Valencia (up to 50km), Madrid (up to 50km)
Experience
- Padeco GlobalCEO / Co-FounderE-COMMERCEOctober 2017 - Today (8 years and 8 months)Valencia, Spain• • Lead a marketplace strategy and digital commerce group that supports brands, distributors and platforms across marketplace strategy, seller enablement, operational execution and scalable growth models.• • Built Padeco Global and Full Commerce as a combined model covering both strategic advisory and hands-on execution: marketplace management, catalogue operations, logistics coordination, commercial growth and business development.• • Advised 500+ brands and distributors, worked across 50+ marketplaces and influenced €100M+ in GMV across Amazon, Miravia, Alibaba, Leroy Merlin and other B2C/B2B platforms.• • Developed deep experience in Amazon Vendor and Seller models, helping companies improve marketplace positioning, operational readiness, commercial planning and performance.• • Participated in marketplace platform-building initiatives, including Xvantage by Ingram Micro, the company's own B2B marketplace platform, gaining direct exposure to seller adoption, operating model, monetization logic, scalability and seller experience.• • Led and coordinated teams of 25+ people across strategy, marketing, operations, technology, catalogue, logistics, sales and marketplace management.• • Oversee strategic direction, partnerships, growth strategy, financial planning, pricing, profitability and operating model design for a group generating approximately €2M in annual revenue across Padeco Global and Full Commerce.
- MarketplaceXManaging Partner |March 2019 - Today (7 years and 3 months)Spain• • Develop marketplace methodologies, products and strategic frameworks for companies, public institutions and private organizations seeking to accelerate digital commerce growth.• • Support clients in aligning marketplace execution with corporate, commercial and internationalization strategies.
- Alibaba GroupGlobal Service PartnerJanuary 2022 - Today (4 years and 5 months)• • Support brands and merchants in marketplace development, onboarding, platform adoption and commercial growth initiatives within the Alibaba ecosystem.• • Help companies understand platform dynamics, catalogue positioning, growth levers and seller performance requirements.
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Education
- Master in International ManagementIE Business SchoolMaster in International Management
- Degree in Economics /Universidad CEU Cardenal HerreraDegree in Economics /