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James ConwayJC

James Conway

Senior Product Manager

€425/day
Bilbao, ES
8-15 years

Average response time: 1 hour

About James

I am a Senior Product Manager with experience across B2B SaaS, platform products, enterprise workflow systems, real-time operations software, product analytics, integrations, and AI-enabled decision support.

Most of my work has been in complex environments where reliability, coordination, and workflow clarity matter. I am at my best when the product problem is messy: fragmented tools, weak reporting, hard operational trade-offs, legacy constraints, or an ambitious idea that needs turning into something structured and shippable.

At Optibus I have owned product work in a real-time public transport operations platform, including operational control workflows, analytics instrumentation, release governance, map platform consolidation, cross-system integration framing, and an AI-assisted decision-support initiative.

Previously I owned product management for enterprise document governance and workflow capabilities in the Atlassian ecosystem, including controlled document lifecycles, reporting, migration recovery, audit history, and compliance-oriented product design for around 1,000 organisations.

Earlier in my career at IBM Consulting, I worked on strategy, operating model, process, and information management projects for large enterprise and public sector clients. That background still shapes how I work: I tend to look for the system behind the symptom, not just the feature request in front of me.

I work especially well where technical complexity, commercial pressure, and product ambiguity intersect, and where teams need someone who can bring structure to a hard problem without losing sight of the user and the business.
  • English

    Native or bilingual

  • Spanish

    Fluent

Can work on-site
Bilbao (up to 50km)

Experience

  • Optibus
    Senior Product Manager
    September 2023 - April 2026 (2 years and 7 months)
    Built product capabilities for Optibus Control, a real-time operational platform used by public transport control teams to monitor services, respond to incidents, and manage live operations across fleet telemetry, scheduling data, and operational workflows.

    • Owned product development for operational control workflows in a product environment spanning roughly 9 operators, 1,800 vehicles, and 150,000 commercial trips per week.
    • Rebuilt fragmented product analytics into a QA-governed event model, enabling workflow analysis across a ~320 MAU platform and surfacing authentication friction that reduced weekly sign-ins from ~13k to ~4.7k.
    • Led the first Map Hub implementation and framed Ops x Control integration work to improve interoperability between planning and operational systems.
    • Structured an AI-assisted decision-support initiative from ambiguous discovery into phased delivery and validation across 8 operators.
    Product management artificial intelligence Product Operations Product Analytics
  • Comalatech (Appfire)
    Senior Product Manager
    SOFTWARE PUBLISHING
    June 2019 - February 2023 (3 years and 8 months)
    Owned product management for Comala Document Management, a Confluence-based enterprise workflow and document governance product used by around 1,000 organisations to run controlled document lifecycles with approvals, audit trails, and compliance controls.

    • Defined product capabilities for controlled document lifecycles in Confluence, including approval workflows, electronic signatures, approved-record generation, reporting, and workflow visibility.
    • Recovered a failing Atlassian Cloud migration path by resolving blockers across tooling, documentation, and platform constraints, increasing migration success from 54% to 91% within six months.
    • Led product definition for migrating lifecycle audit logs from legacy XML snapshots to a structured event model, enabling scalable reporting APIs while preserving compliance-critical audit history.
    • Worked directly with enterprise customers including Apple and Oracle on escalations, discovery, and roadmap discussions.
    Atlassian Confluence Product management Roadmap Customer Journey

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Education

  • Civil Engineering
    University of Exeter
    2008

Skill set

Categories