Portfolio included flagship app for adding workflows to Confluence content. Enabling over 1,500 customers worldwide to ensure compliance with quality standards.
o Increased annual portfolio revenue over four years from ~ $6million to $13 million.
o Responsible for both product management and product owner activities.
Strong focus on understanding customer and user needs through discovery and analytics:
o Interviewed seven major customers (including Apple, Oracle) ahead of major release. Used insights to design API capabilities, prioritise delivery roadmap and refine messaging.
o Conducted user testing with 10 Confluence users that had not used my product. Identified and documented six key friction points with video explainers for incoming product designer.
o Built SQL queries and dashboard to understand feature penetration in legacy platform add-on. Used insight to propose priority capabilities for development.
o Continually engaged sales and support teams to identify emerging customer needs. Followed up to determine if existing capabilities could satisfy need or if a new capability was required.
Took ownership of strategic migration initiative following departure of two team members; improved end-to-end customer experience to maximise retention of customers affected by platform retirement:
o Coded tool in Python to parse customer usage data and output pre-filled template to inform customer calls. Trained support team to manage migration queries.
o Raised migration success rate from 54% to 91% in 6 months through root cause analysis, managed implementation of improvements with engineering, engaged Atlassian to secure essential fixes.
o Oversaw development and continual improvement of dedicated public documentation portal.
Worked cross-functionally with engineering, design and marketing on ideation, implementation, and release of new and improved features to achieve product vision:
o Identified opportunity to deliver new capability by leveraging public API of a peer vendor. Presented business case to product strategy board and led iterative development of feature.
o Drove development from concept to release of new capability to accelerate customer support; used in ~20% support cases to understand customer configuration and advise on solution.
o Reduced technical debt and improved user experience through prioritising the rebuild of three key configuration screens with new frontend stack.
o Refined and prioritised backlog in Jira as part the Agile product development process, used both Scrum and Kanban frameworks depending on team size and priorities.
Led market research and competitive analysis for the product strategy board:
o Built tool in Python to monitor platform and competitor pricing changes. Used insights to inform portfolio pricing strategy for three annual price reviews to maximise revenue generation.
o Engaged the Atlassian ecosystem through user, partner, and developer communities to build Comala brand and compile market research.