About Jael
As a driven and dedicated marketing professional with over 10 years of experience in multinationals, agencies and growing start-ups with a fast-paced environment, my passion lies in continuously learning and utilizing my skills to make a meaningful impact.
German
Native or bilingual
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
French
Basic
Remote only
Primarily works remotely
Experience
- FLACONI GMBHTrade Marketing Manager and Retail Media Product ManagerE-COMMERCEJanuary 2020 - Today (6 years and 5 months)Berlin, GermanyRetail Media Product Manager (01/2021 - Present)• Increased booking fulfillment of flaconi’s advertising space across all channels through the conception and execution of innovative marketing campaigns in close collaboration with internal and external partners.• Conceptualized, developed, and executed strategic retail media projects, such as the creation and implementation of the retail media tool catalogue, to achieve the monthly promotion targets.Trade Marketing Manager – Skincare Category (01/2020 - 01/2021)• Led the planning, coordination, and execution of marketing initiatives for a portfolio of over 100 suppliers including high-profile beauty brands like Chanel, L'Oréal, and Shiseido.• Surpassed the quarterly business plan targets through the utilization of data-driven and partner-centered strategies in the skincare category, defining a mid and long-term activity plan for each supplier.
- SEAT SpainProject Manager and Digital Marketing ManagerAUTOMOBILEJune 2015 - December 2019 (4 years and 6 months)Barcelona, SpainProject Manager (11/2016 – 12/2019)• Member of the Volkswagen Group-wide task force responsible for conceptualizing and developing and innovative digital fleet management and car sharing business model, reporting progress to the executive board of SEAT HQ.• Developed and managed the full project lifecycle of ATL and BTL assets for the fleet business, ensuring alignment with the overall marketing and media plan, leading cross-functional teams and external agencies.• Planned, organized, and executed high-impact national and international events for importers and fleet customers to promote new vehicle launches and the company's strategic objectives, leading internal and external teams.Digital Marketing Manager (06/2015 - 11/2016)• Coordinated and executed the timely delivery of the migration to a new website, ensuring alignment of the strategic goals across 22 regional importers (including the largest markets Germany and Poland), external agencies and internal teams.• Analyzed and ensured, by utilizing tracking tools and providing actionable insights, the optimal performance and overall user experience of the regional websites and mobile strategies.
- VOLKSWAGEN GROUP SPAINCRM Volkswagen AssistantAUTOMOBILEJune 2014 - June 2015 (1 year)Barcelona, Spain• Contributed to the development and successful execution of the “Welcome Pack” merchandise concept provided to new VW customers (awarded with the innovation prize by the Iberoamerican Festival of Advertising El Sol).• Marketing budget management (up to 3M €), including planning, allocation, optimization and monthly reporting.
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Education
- Master Program: Business Administration (scholarship sponsored by Volkswagen Group Spain)UNIVERSITAT AUTÒNOMA DE BARCELONA2015
- Bachelor Program: Communication SciencesUNIVERSITAT INTERNACIONAL DE CATALUNYA - BARCELONA2014