Ivet Prat Ortega

Salut pel Català is a platform that brings together healthcare professionals and patients to promote the use of the Catalan language within the medical and biomedical research fields. In 2025, the organization launched a cultural and linguistic onboarding program for 110 first-year medical residents at Hospital Clínic de Barcelona. The initiative is designed to support their integration and to highlight the importance of language as a key element in providing effective, inclusive care in Catalonia.

As the program coordinator, I am responsible for overseeing the full implementation of the initiative. This includes managing registrations, organizing group schedules, and coordinating all logistical aspects. I also design and lead cultural and educational activities aimed at fostering connection with Catalan society and language.

My role involves collecting and analyzing participant feedback, producing detailed evaluation reports, and ensuring smooth communication across internal departments. I regularly use digital tools and collaborative platforms to manage the program efficiently and proactively address any operational challenges.

While this experience is not directly related to my freelance services, it showcases my strong organizational and communication skills, my ability to manage complex projects, and my ongoing commitment to linguistic and cultural diversity in professional settings.

During my time at Havas, a multinational advertising and public relations company, I led communication, PR, and influencer marketing strategies for diverse clients, aligning campaigns with brand and business goals. Managed media relations, stakeholder engagement, and brand positioning opportunities to maximize visibility and impact. Focused on delivering creative, data-informed campaigns with measurable results.

At Storytel, I held several roles across the marketing team, evolving from Social Media Manager for Spain to Digital Marketing Specialist for Spanish-speaking markets and Europe. I was responsible for managing brand presence across platforms, coordinating launch campaigns, and leading content and influencer strategies tailored to local audiences.

My role included building relationships with publishing houses and authors, producing creative content calendars, and aligning communication across departments. I also coordinated the brand’s cultural agenda at major events such as the Madrid Book Fair.

This experience sharpened my ability to adapt messaging across markets, manage high-impact campaigns, and engage communities through storytelling, creativity, and strategic thinking.