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Iván Peña CruzIP

Iván Peña Cruz

Supermalter

Business Consultant | Salesforce | AI Consultant

€320/day
1 project
Madrid, ES
3-7 years

Average response time: 1 hour

About Iván

Consultor / Administrador Salesforce certificado con 5 años de experiencia en las diferentes nubes de Salesforce (Service, Sales, Experiencie y Marketing Cloud). Experiencia con diferentes proyectos multinacionales y empresas del IBEX 35.

Experiencia como project manager en diferentes proyectos de Salesforce con equipos a mi cargo. (Agile Management - Scrum y Waterfall)

Muy proactivo y orientado a la consecución de objetivos en los tiempos planificados.


Conocimientos como Media Buyer (Meta ads)
  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Minsait
    Project Manager
    November 2025 - Today (8 months)
    Jefe de proyecto (Project Manager) para proyecto de retención de clientes en Multinacional.

    Actualmente con equipo de desarrolladores a mi cargo
    Gestión de tareas
    Documentación funcional y técnica
    Gestión de equipo
    Business Analyst
    Project Management Salesforce Consultoría Agile Project Management Salesforce Service Cloud
  • FAIN ASCENSORES
    Salesforce Product Owner
    February 2025 - Today (1 year and 5 months)
    Madrid, Spain
    Project: Fain Global (+900 internal users)
    Role: Salesforce Product Owner
    Clouds: Sales, Service, Marketing, Field Service.
    Team Size: 4 people
    Countries: Spain, France, Belgium, Switzerland, Ireland
    • Acted as the primary Product Owner for Salesforce solutions
    across five European business units, driving cross-cloud
    alignment with strategic objectives.
    alignment with strategic objectives.
    • Led the functional roadmap and backlog prioritization for Sales
    Cloud, Service Cloud, Marketing Cloud, and Field Service,
    ensuring continuous delivery of high-impact features.
    ensuring continuous delivery of high-impact features.
    • Conducted stakeholder workshops and discovery sessions to
    gather business requirements and translate them into user
    stories with clear acceptance criteria.
    stories with clear acceptance criteria.
    • Owned the end-to-end lifecycle of enhancements and change
    requests, from requirements gathering through UAT and go-
    live.
    live.
    • Authored detailed functional specifications, process flows, and
    user documentation for each release cycle.
    user documentation for each release cycle.
    • Data governance and quality assurance activities, including
    duplicate management and integration monitoring.
    duplicate management and integration monitoring.
    • Coordinated and supported integrations between Salesforce
    and SAP, ensuring data consistency and operational efficiency
    across platforms.
    across platforms.
    • User Management, permission sets, role hierarchies, and
    security settings in compliance with enterprise standards.
    security settings in compliance with enterprise standards.
    • Agile Methodologies
    • Agile Methodologies
    • Promoted adoption and business enablement through training
    sessions, demos, and release communication.
    sessions, demos, and release communication.
    • Acted as the functional escalation point and SME (Subject
    Matter Expert) for multi-cloud Salesforce operations across all
    Administrador Salesforce Salesforce Sales Cloud Salesforce Service Cloud Project Management Consultoría
  • IZERTIS
    Senior Salesforce Functional Consultant
    October 2023 - September 2024 (11 months)
    Madrid, Spain
    Project: Astara (+500 internal users)
    Role: Functional Team Leader for Salesforce Service, Sales, and
    Experience Cloud projects.
    Team size: 6 people.
    Countries: Spain, Portugal, Switzerland, Poland, Germany

    • Led the adaptaon and optimization of the customer service
    system across four countries, establishing a global standard
    that streamlined service processes.
    Junior Project Manager for Service Cloud projects in Spain,
    Portugal and Poland
    • Managed the implementation of Sales and Experience Cloud in
    mulple countries, enhancing the efficiency of the Astara
    Move project, aimed at managing vehicle rentals sold to
    dealerships.
    • Responsibilities included client meetings for requirements
    gathering, task analysis, functional team coordination, and the
    creation of functional project documentaon.
    • Conducted training for both the internal team and the client's
    end-users to ensure a seamless implementation aligned with
    business objecves.
    • Field Service Admin for a test project with Hyundai Poland
    • Developed test scripts and led the presentation of User
    Acceptance Testing (UAT), ensuring that the system met client
    expectations and requirements.
    • Addressed functional issues to ensure project continuity and
    client sasfaction.
    • Ulized Agile methodologies to manage project phases and
    employed technologies such as Salesforce Sales Cloud, Service
    Cloud, Experience Cloud, JIRA, and Bitbucket.
    Salesforce Service Cloud Salesforce Sales Cloud Project Management (PMO)

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Education

  • Programa ThePowerDigitalMarketing + Ecommerce
    ThePowerMBA
    2021
    Programa ThePowerDigitalMarketing + Ecommerce
  • Programa ThePowerMBA Future Leaders, Business Expert - Gestión y Administración de Empresas
    ThePowerMBA
    2021
    Programa ThePowerMBA Future Leaders, Business Expert - Gestión y Administración de Empresas

Certifications

Skill set

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