About Ivan
Strategic Growth & Transformation Leader | CMO & Strategy Consultant
Driving Growth & Business Transformation for Global Leaders
Are you looking to unlock potential in emerging markets, pivot your business model, or secure investment? With over 15 years of leadership at P&G and Reckitt, I bridge the gap between high-level strategy and execution. I help teams transform "cash cow" assets into high-growth engines and navigate complex market with data-backed confidence.
What I Bring to Your Table
I provide the "Big FMCG" rigor combined with the agile, entrepreneurial mindset. My approach is built on the "Where-to-Play / How-to-Win" framework, ensuring every euro/dollar of investment is mapped to a clear P&L milestone.
- Growth Acceleration: Proven track record of boosting regional growth (e.g., from 4.0% to 6.3% in the Balkans) through premiumization and portfolio optimization
- Strategic Market Entry: Expertise in identifying "blue ocean" niches, such as the Spanish student co-living sector, and building the operational roadmap to win.
- Capital Raising & Financial Engineering: I don’t just plan; I fund. I have secured £10M+ in corporate investment and €2M in seed capital through institutional-grade modeling and pitching.
- Organizational Design: I realign team capabilities, HR models, and supply chains to ensure your organization can actually support the growth we plan.
Typical Projects & Deliverables
- 5-Year Strategic Roadmaps: Comprehensive P&L modeling, category entry strategy, and investment tiering (Good-Better-Best models).
- Interim Marketing Leadership (CMO/Director): Immediate operational takeover for multi-market regions.
- Business Model Transformation: Transitioning companies from service-based to asset-owning or high-margin specialty models.
- Investment Pitch Decks: Board-ready presentations and bank-financing strategies for large-scale development or expansion.
Let’s discuss how we can accelerate your next strategic milestone.
English
Native or bilingual
German
Conversational
Remote only
Primarily works remotely
Experience
- Self-EmployedFractional Chief Marketing / Chief Operating OfficerCONSULTING AND AUDITSSeptember 2024 - Today (1 year and 10 months)• Business Transformation & Capital Raising: led the transition of a real estate agency into a development firm. Owned strategic direction and investment portfolio strategy, delivering high-impact pitch decks and a partnership network that secured €2M in investment within 6 months.• Revenue Turnaround: Expanded distribution and portfolio for a medical apparel producer, reversing a -10% decline into +15% annual growth through strategic channel diversification.• Organizational Capability & Strategy: Engineered a comprehensive capability system for a major OTC Health division. This included strategic marketing upskilling and a pioneering digital medical communication program that moved brand recommendations from 5th to 3rd position among healthcare professionals.
- Reckitt (UK)Regional Marketing Director Health, Southern EuropeHEALTH AND WELLNESSNovember 2021 - August 2024 (2 years and 9 months)Milan, Metropolitan City of Milan, Italy• Accelerated growth: optimised investments, developed new brand creative campaigns to grow market penetration and revenue across 4 markets, leading to double-digit revenue growth and market share increase 14.1% to 17.6%• Developed Strategic plan: engaged with local and HQ stakeholders and developed a 5-year plan (where to play/how to win, innovation, P&L, org structure), unlocked extra investments to boost annual growth plan from 4% to 10%• Built effective marketing team: invested in capabilities, best practice sharing, and growth mindset, resulting in employee survey scores improved for "Invest in people" and "Ambition."15% of the team promoted to global positions• Grew brands: transformed OTC pain portfolio into a single-minded proposition with consistent campaigns across segments, launched innovation and new communication, delivered market share growth of 15% to 20%, drove profit margin +7pts• Overcame challenges: due to the loss of state reimbursement to patients, I had to create a new strategy for £40M revenue OTC brand. Proposed a new approach to positioning, pricing, and promotion, and strengthened unique market positioning, resulting in X2 profitability and sustained revenue.
- Reckitt (UK)Regional Marketing Director Health, BalkansPHARMACEUTICALS INDUSTRYJanuary 2018 - October 2021 (3 years and 9 months)Bucharest, Romania• Created new business model: developed Strategic framework and Operating model for the newly established Health division and ensured the execution of the new priorities. This resulted in 2020-2021 top-line growth from 4.0% to 6.3%, x3 employee's engagement score in 2020 vs 2018• Turned around profit: worked with Finance to define new priorities to boost productivity and profit. This led to £10m+ profit increase over 2 years and unlocked funds to launch new brands and invest in people• Marketing spent optimization: launched a 7-person in-house marketing agency team (designers, video editing, SMM) that saved 200k euros of creation adaptation cost per year, dramatically increasing team collaboration, work speed, and quality.• Distributor markets: developed Distributor Engagement Program for smaller markets, including joint business planning, regular business reviews, product & science shows
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Education
- MBAEuropean University Viadrina2006MBA
- Master's degree in international lawEuropean Humanities University2003Master's degree in international law