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Isabel Garcia De Salazar Fractional/Interim Chief Marketing OfficerIG

Isabel Garcia De Salazar

Fractional/Interim Chief Marketing Officer
  • Suggested rate
    €1,175 / day
  • Experience15+ years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Isabel's quote.
Location and workplace preferences
Location
Madrid, Spain
Remote only
Primarily works remotely
Verifications

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Verified email
Languages
Check out languages spoken by Isabel
Categories
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Skill set
Industry fields of expertise
Consulting and Audits
Digital and IT Services
Digital Business Models
Health and Wellness
HR Services
Isabel in a few words
I advise and support private equity-backed and independent SMEs through tailored marketing strategies. With over 20 years of experience in leadership and advisory roles, I specialize in accelerating growth, professionalizing marketing, and maximizing business value. Whether supporting investors or helping SMEs scale, I provide customized strategies focused on increasing value for capital raising or a future sale.
Experience
  • B2B Marketing Consulting for Growing SMEs (Self-employed)
    Fractional Chief Marketing Officer
    April 2024 - Today (1 year and 1 month)
    Madrid, Spain
    • Define & design B2B marketing strategies in collaboration with SME executives to ensure alignment with business goals.
    • Advise on business model transformation, digital expansion, and new market penetration.
    • Provide support, recruitment, training, mentoring and strategic marketing consulting services to teams and leaders.
  • Boyum IT Solutions
    Global Chief Marketing Officer (CMO)
    February 2023 - April 2024 (1 year and 2 months)
    Madrid, Spain
    ­ Increased brand awareness by +25% in new ecosystems (Microsoft) through a targeted Go-to-Market (GTM) strategy.
    ­ Optimized global marketing budget, reducing costs by 20% while improving lead conversion rates.
    ­ Led a cross-functional and multicultural team of 20+ marketers across Europe (incl. external agencies), enhancing international brand positioning.
  • PKF Atest
    Head of Marketing & Communications
    March 2018 - January 2023 (4 years and 10 months)
    Madrid, Spain
    ­ Built the Marketing & Communications department from scratch, defining brand identity and strategic positioning.
    ­ Increased media presence by 300%, managing PR, external agencies, and corporate branding.
    ­ Digitized marketing operations, reducing operational costs and enhancing campaign efficiency.
Recommendations
Education
  • Generative AI Program, Artificial Intelligence Strategy & Adoption
    IE Business School
    2025
    Generative AI Program, Artificial Intelligence Strategy & Adoption
  • Advanced Management Program
    IE Business School
    2013
    Advanced Management Program
  • Professional Certificate in Management Studies
    Hammersmith & West London College
    1997
    Professional Certificate in Management Studies
  • Bachelor of Economics
    UPV- Basque Country University
    1995
    Bachelor's in Economics & Business