About Isabel
I help growth-driven CEOs of B2B SMEs professionalize their marketing and accelerate results, with the flexibility and seniority only a Fractional or Interim CMO can provide, without the full-time cost.
Throughout our collaboration, we define your company’s marketing strategy, helping you identify, mentor, and train your future full-time CMO and their team, all within your budget. By implementing robust processes, clear KPIs, and hands-on training, I ensure they inherit a high-performance marketing engine perfectly aligned with your strategic objectives. Your new CMO and their team can hit the ground running and continue scaling your business from day one.
Spanish
Native or bilingual
English
Fluent
Italian
Basic
Can work on-site
Madrid (up to 50km)
Experience
- SME B2B CMOFractional Chief Marketing OfficerDIGITAL AND ITApril 2024 - Today (2 years and 2 months)Madrid, SpainFractional CMO for B2B Growth Companies
- Strategic marketing leadership tailored for scale-ups in IT, SaaS, and Professional Services.
- 20+ years of international experience building high-impact marketing functions.
- Fast integration, no full-time cost, and immediate alignment with business goals.
- Building the Marketing function from the ground-up.
- Design and execution of scalable marketing structures, systems, and teams.
- Strong focus on results: demand generation and revenue growth.
- Smart use of technology, automation, and AI to optimize performance.
- Flexible engagement model adapted to SME speed and budget.
- Boyum IT SolutionsGlobal Chief Marketing Officer (CMO)February 2023 - April 2024 (1 year and 2 months)Madrid, Spain Increased brand awareness by +25% in new ecosystems (Microsoft) through a targeted Go-to-Market (GTM) strategy. Optimized global marketing budget, reducing costs by 20% while improving lead conversion rates. Led a cross-functional and multicultural team of 20+ marketers across Europe (incl. external agencies), enhancing international brand positioning.
- PKF AtestHead of Marketing & CommunicationsMarch 2018 - January 2023 (4 years and 10 months)Madrid, Spain Built the Marketing & Communications department from scratch, defining brand identity and strategic positioning. Increased media presence by 300%, managing PR, external agencies, and corporate branding. Digitized marketing operations, reducing operational costs and enhancing campaign efficiency.
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Education
- Generative AI Program, Artificial Intelligence Strategy & AdoptionIE Business School2025Generative AI Program, Artificial Intelligence Strategy & Adoption
- Advanced Management ProgramIE Business School2013Advanced Management Program