About Irene
Hi! I'm Irene, a digital marketing specialist with experience in content curation & creation, social & paid media.
I've worked in a well-known events company and in a digital marketing agency in the paid media area.
I also create and curate content on Instagram. I run the @feeltheresonance page a community for travelers and slow-life dreamers where I curate and create content about travel and slow lifestyle on a daily basis to promote local culture, travel, luxury and design (100,000+ followers).
I am a deep thinker; I tend to reflect deeply on issues, constantly wondering, questioning and seeking.
I am a good listener with positive attitude and empathy, insightful and conscientious. I have great common sense and responsability.
Curious and personally interested in travel & hospitality, art & design and culture, with special eye for beauty and aesthetics.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- InstagramContent Creator & CuratorSOCIAL NETWORKSJanuary 2019 - Today (7 years and 5 months)I run the @feeltheresonance page, a community for travelers and slow-life dreamers where I curate and create content about travel and slow lifestyle on a daily basis to promote local culture, travel, luxury and design (100,000+ followers).• Social media management• Regular content creation• Research and integration of digital content from independent travelers, designers, hotels or private houses with established brand and style guidelines• Search, selection, organization and look after aesthetically pleasing content• Raised organic and engaging audience of 100,000+ followers• Content plan and scheduling• Metric analysis. Track and record social following and engagement growth• Management of collaborations with brands, agencies, hotels or private properties2,1M Accounts reached / per month283K Accounts engaged5M Impressions535K Interactions
- AdglowPaid Media SpecialistEDUCATION AND E-LEARNINGJuly 2022 - Today (3 years and 11 months)Madrid, Spain• Creation, analysis, optimization and reporting of Meta, LinkedIn & SEM campaigns with a focus on performance• KPI tracking on different platforms• Copywriting, test and improve campaign creatives, copies and audience segmentation• Preparation, analysis and presentation of data reports: using data to drive decision-makingTools: Meta, LinkedIn, Google Ads, Zapier, Tableau, Data Studio, SalesforceSkills: Digital Marketing | Social Media | Paid Social Media | Social Media Advertising | Campaign Management | Pay Per Click (PPC) | SEM
- IFEMA MADRIDDigital Account ExecutiveENTERTAINMENT AND LEISUREJune 2021 - July 2022 (1 year and 1 month)Madrid, SpainSupport in the digital marketing strategy for IFEMA and the fairs and events organized or co-organized by IFEMA, both B2B and B2C, such as ARCO, FITUR, Mercedes-Benz Fashion Week Madrid, Fruit Attraction, Estampa, Feriarte, Almoneda, Intergift or Madridjoya, amongst others.• Support in the management of digital advertising campaigns: from the preparation of briefing, development of the strategic and creative proposal, reporting and closing.• Supervision, monitoring and optimization of digital campaigns in different channels.• Development of digital strategies/new initiatives with a focus on branding and performance.• Analyses/data reports• Working closely across Brand, Design, Offline Media, Web, Data and other internal and external teams to drive digital projects, supporting acquisition, expansion and retention initiatives.• Copywriting, test and improve campaign creatives, copies and audience segmentation.• Design proposal and improvements on landing pages and a/b testing.• Management of Google Ad Manager: configuration and execution of third-party advertising on the IFEMA website and the fairs, and preparation of reports for the client.Tools: Meta, LinkedIn, Pinterest, TikTok, Spotify, Google Ads & Bing, DV 360
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Education
- Máster en Marketing DigitalESIC Business and Marketing School2021Máster en Marketing Digital
- Grado en EconomíaUniversidad Autónoma de Madrid2020Grado en Economía