Description

Strategic Advisor & Interim Management | Travel Tech Ecosystems & GTM Scaling Specialist

I help Travel Tech and Hospitality enterprises bridge the gap between complex distribution ecosystems and profitable GTM execution.

With 20+ years of executive leadership (HBX Group, Ávoris, Barceló), I specialize in scaling B2B operations through Tech Connectivity and BI / Data framework design, operating model transformations, and strategic commercial playbooks. I focus on turning technical complexity into high-performing commercial engines—aligning Product, Tech, Data, and Sales to unlock new revenue streams and maximize partner value.

WHY COMPANIES PARTNER WITH ME:

In the high-growth Travel Tech space, the "bottleneck" is rarely the technology itself—it is the alignment between a sophisticated product and a commercial team’s ability to sell and optimize it. I provide the strategic architecture to ensure technical investments translate into margin growth.

CORE PILLARS OF EXPERTISE:

Tech/API & Connectivity Strategy: Designing Centers of Excellence (CoE) and unified roadmaps for global distribution.
GTM Orchestration: Standardizing the partner lifecycle (Acquisition to Growth) through data-driven playbooks.
Operational Transformation: Leading high-stakes post-merger integrations and platform consolidations.
Data Intelligence: Building advanced BI frameworks to move from "reporting" to "predictive action."

METHODOLOGY:

I leverage a proprietary 42-point Alignment Growth Audit designed to detect revenue leakage and accelerate time-to-market.

I am a collaborative, results-driven leader focused on using innovation and data to build high-performance organizations.

RESUMEN EJECUTIVO (ES):

Estratega con +20 años en Travel Tech (ex-HBX, Barceló). Especialista en escalabilidad GTM y optimización de distribución B2B. Ayudo a equipos senior a transformar complejidad técnica en rentabilidad operativa.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
German
Conversational
Dutch
Native or bilingual

Workplace preferences

Can work on-site

Palma de Mallorca (up to 50km)

STRATEGIC ADVISORY / INTERIM MANAGER & CONSULTANCY
Strategic Growth Advisor | Interim Manager | Travel Tech & Business Scaling Specialist
TRAVEL AND TOURISM
September 2024 - Today (1 year and 9 months)
Palma de Mallorca, Spain
My Profile:

I help Travel Tech enterprises bridge the gap between complex distribution ecosystems and profitable GTM execution — unlocking new revenue streams and driving global scalability.

As a Strategic Growth Advisor, I specialize in turning technical complexity into high-performing commercial engines. For the past +1.5 years, I have partnered with C-suite leaders at Global Wholesalers, Hotel Chains, and SaaS platforms to architect self-sustaining growth engines.

My Core Value Proposition (What I deliver):
Strategic Connectivity & Hybrid Architecture
Commercial Playbooks & Sales Transformation
Yield & Financial Optimization
Data Intelligence / BI
Operational / Business Scale

Mi Perfil:

Ayudo a empresas de Travel Tech a cerrar la brecha entre ecosistemas de distribución complejos y una ejecución de GTM (Go-to-Market) rentable, desbloqueando nuevas vías de ingresos y escalabilidad global.

Como Asesor Estratégico de Crecimiento, me especializo en transformar la complejidad técnica en motores comerciales de alto rendimiento. Durante los últimos +1.5 años, he colaborado con C-suite de mayoristas globales, cadenas hoteleras y plataformas SaaS para diseñar arquitecturas de crecimiento autosostenibles.

Mi Propuesta de Valor:
Conectividad Estratégica: Auditoría de ecosistemas 360° y diseño de modelos de conectividad "Push/Pull".
Playbooks Comerciales: Estandarización del ciclo de vida del partner y formación en ciclos de venta técnica/API.
Optimización Financiera y de Yield: Maximización del P&L mediante captura de margen, eficiencia en IVA y modelos de pago automatizados (VCC).
Data Intelligence: Creación de marcos de BI y Scorecards de rendimiento para KPIs en tiempo real (CAC, LTV, Velocity).
Escalabilidad Operativa: Alineación cross-functional para eliminar cuellos de botella y asegurar un crecimiento fluido de alto volumen.
Go-to-Market (GTM) Strategy Growth Strategy Business Transformation Commercial strategy Business intelligence
Emerging Travel Group / Ratehawk
Senior Consultant - Global B2B API Growth Strategy & Implementation
TRAVEL AND TOURISM
September 2024 - April 2026 (1 year and 7 months)
Palma de Mallorca, Spain
API Center of Excellence (CoE): Led a 360° ecosystem audit mapping hundreds of variables across Tech, Supply, Data and Commercial to architect a unified roadmap for accelerated growth.
API Playbook 2.0: Authored a comprehensive manual standardizing the partner journey (Acquisition, Integration, Certification, Growth). Developed a centralized toolkit (Confluence, video training) to scale global sales teams.
Pipeline Management: Re-defined the API pipeline, implementing a scoring model for a multi-thousand lead pipeline to prioritize high-value potential partnerships.
Data Intelligence: Designed an API Demand Performance Dashboard in Tableau, consolidating multiple disparate data sources into a single Tableau solution to track historic and daily performance metrics.
Talent Transformation: Leading the transition of Retail BDMs into API-specialized roles, bridging technical nuances with commercial strategy through workshops and use-case coaching.
Business Transformation Growth Strategy AI and Advanced Analytics Digital Transformation Commercial strategy
Hotiday
Senior Consultant - Virtual Hotel Chain B2B Distribution Transformation
HOSPITALITY
November 2025 - March 2026 (4 months)
Palma de Mallorca, Spain
B2B Ecosystem Pivot: Architected the transition from a predominantly B2C/OTA model to a high-yield B2B ecosystem, targeting a meaningful double-digit revenue contribution.
Profitability & Risk: Captured significant VAT savings through B2B Net Models and eliminated financial exposure by shifting to a Prepayment/VCC framework.
Operational Scale: Designed a dual-track tech model achieving an optimized sub-1% labor-to-revenue ratio by automating the "Mapping Bottleneck."
Target Operating Model Digital Transformation IT Strategy Operational Transformation Business Transformation