About Igor
Spanish
Native or bilingual
Catalan
Conversational
English
Native or bilingual
Italian
Fluent
Portuguese
Fluent
French
Conversational
Experience
- SmartnessSenior Brand, Marketing & UI DesignerTECHJune 2025 - July 2026 (1 year and 1 month)Trento, Autonomous Province of Trento, Italy• • Led brand strategy, UI/UX, and creative direction for a hospitality product ecosystem, building a cohesive identity across company and product modules• • Built and maintained a scalable design system (tokens, components, guidelines) enabling consistency and cross-team efficiency• • Produced motion graphics and animated assets to communicate product value across digital touchpoints• • Integrated AI tools (Midjourney, Firefly, ChatGPT) into creative workflows, accelerating delivery without compromising craft• • Optimised landing pages and user journeys, driving measurable improvements in conversion rates
- Pagano MediaCreative Director, Brand & UX LeadPRESS AND MEDIAApril 2024 - March 2025 (11 months)Boston, MA, USA• • Led end-to-end brand strategy, UI/UX, and creative direction for clients in education, aerospace, and defense• • Produced motion graphics and Lottie animations for web, digital campaigns, and product storytelling• • Integrated AI tools into design and ideation workflows, reducing production time without sacrificing quality• • Built centralised design systems accelerating delivery and maintaining visual consistency across projects• • Mentored junior designers and led cross-functional collaboration across strategy, marketing, and development
- DesignlabSenior Digital & Visual Designer (Project Lead)EDUCATION AND E-LEARNINGSeptember 2021 - September 2023 (2 years)Nueva York, United States• • Led a comprehensive brand refresh and UI modernisation for a global e-learning platform• • Designed and implemented a scalable design system (tokens, UI components, motion guidelines) for web and mobile• • Produced 35+ motion-graphic videos, improving user engagement and course retention rates• • Collaborated with product and engineering teams to optimise UX across mobile and web• • Established UX research, A/B testing, and accessibility best practices across the product team
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Education
- Front-End Development DiplomaCoderhouse2024Front-End Development Diploma
- Full Stack Software Development DiplomaCode Institute2023Full Stack Software Development Diploma