About Ia
• +7 years' experience in managing performance PPC campaigns:
Search Ads on Google Ads, Bing Ads. – Social Media Ads on Meta
(Facebook & Instagram), YouTube, Twitter, LinkedIn, Snapchat and TikTok.
• Experience in leading, managing and building relationships with affiliates
and influencers and marketing partners.
• Good knowledge of SEO on-site and off-site optimizations.
• Deep understanding of digital marketing fundamentals, principles, and
strategies. Up to date with trends and customer behavior changes in EMEA.
• Experience in e-commerce, online user acquisition and lead generation
funnels for B2C and B2B.
• Strong analytical and optimization skills in marketing metrics like ROAS &
CPA with A/B test and Data-driven oriented approach.
• Experience in implementing and managing growth and performance
strategies.
• Proven experience in data tools (Excel, GA360, GA4, Power BI, Google
DataStudio, Tableau) - Marketing tools like: Zapier, Hotjar, SA360, ahref,
semrush and Salesforce).
Arabic
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Barcelona (up to 50km), Madrid (up to 10km), Valencia (up to 10km)
Experience
- EF Education FirstMarketing ManagerOctober 2020 - Today (5 years and 8 months)Barcelona, Spain
- EF Education FirstSenior Digital Marketing SpecialistNovember 2019 - October 2020 (11 months)Barcelona, Spain
- EF Education FirstDigital Marketing SpecialistApril 2019 - October 2019 (6 months)Barcelona, Spain
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Education
- Bachelor of EngineeringAlexandria UniversityBachelor's degree, Production Engineering