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Helena RicoHR

Helena Rico

Stylist - Content Creator

€100/day
Madrid, ES
3-7 years

Average response time: 1 hour

About Helena

Estilista freelance especializada en editoriales, campañas y comunicación visual de moda. Mi trabajo combina estilismo, dirección creativa y diseño, creando propuestas visuales con identidad propia. Cuento con experiencia en editoriales, campañas de temporada y proyectos de marca, con un enfoque que une estética, análisis de tendencias y storytelling visual.
Mi objetivo es aportar una mirada fresca e innovadora en proyectos creativos, colaborando con fotógrafos, marcas y equipos multidisciplinares.
  • Spanish

    Native or bilingual

  • English

    Conversational

Can work on-site
Madrid (up to 50km)

Experience

  • INDITEX & others
    Stylist - Freelance
    March 2025 - Today (1 year and 3 months)
    . Development of styling for editorials, campaigns, and photoshoots . Creative direction of visual projects with a distinctive identity
  • PULL&BEAR
    Online Visual Editor
    February 2024 - June 2025 (1 year and 4 months)
    Fashion-focused editorial content creation for digital platforms (focused on online editorial shootings)
  • PULL&BEAR
    Womenswear Fashion Buyer
    May 2023 - September 2023 (4 months)
    . Collection selection and negotiation based on trend analysis
    • Collaboration with design teams to ensure product-market alignment

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Education

  • Certificate in Digital Fashion Design (CAD)
    Goymar School of Design
    2023
    Certificate in Digital Fashion Design (CAD)
  • Master's in Fashion Brand Development and Management
    ESDESIGN Barcelona School of Design
    2024
    Master's in Fashion Brand Development and Management

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