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Helena R.HR

Helena R.

Freelance Product & Visual Designer

€350/day
Valencia, ES
3-7 years

Average response time: 1 hour

About Helena

Diseñadora de producto con conocimiento 0-to-1, en productos B2B SaaS y B2C complejos y escalabes. Nativo iOS, Android y APIs de integración en webs.

Para cualquier proyecto que necesite salir a la luz o actualizarse, con una pequeña conversación podré ayudar a llevarlo a cabo y finalizarlo con éxito.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • French

    Conversational

  • Catalan

    Native or bilingual

  • German

    Basic

Remote only
Primarily works remotely

Experience

  • Freelancer
    Freelance Product & Visual Designer
    May 2025 - Today (1 year and 2 months)
    • ● Designed and developed a responsive portfolio platform (HenarisDesign) focused on performance and SEO, showcasing expertise in web structure and personal branding.
    • ● Delivered custom visual identity and editorial design projects for private clients (e.g., custom calendar design, branding assets), managing the full creative process fromconcept to print.
    • ● Continuous upskilling in AI-driven design workflows (Midjourney, ChatGPT) and advanced Figma prototyping to stay ahead of industry trends.
    Figma Prototyping UI/UX Design Adobe CC Wordpress
  • Creast
    Product Designer (SaaS B2B)
    May 2023 - May 2025 (2 years)
    • ● Led the end-to-end design of an Environmental QMS (Quality Management System) and a B2B SaaS Dashboard for the audiovisual sector, simplifying complex carbon footprint data for non-technical users.
    • ● Established and maintained a scalable Design Systemin Figma to ensure consistency across multiple product lines, reducing design-to-development handoff time.
    • ● Conducted UX Research, A/B testing, and client interviews to validate features, directly impacting product retention and usability metrics.
    • ● Collaborated closely with engineering and QA teams using Agile/Scrummethodologies to ensure pixel-perfect implementation.
    Figma UI/UX Design Design Systems Cross-functional Collaboration Adobe CC
  • Tebeox
    Co-Founder & Chief Product Officer (CPO)
    February 2018 - November 2022 (4 years and 9 months)
    Valencia, Spain
    • ● Directed the product vision and strategy from 0-to-1, launching a digital platform for comic readers and creators.
    • ● Managed the entire product lifecycle: from user flows and wireframing to high-fidelity prototyping and launch.
    • ● Led a cross-functional team, translating business requirements into functional features and creating pitch decks for investors and stakeholders.
    • ● Defined the brand identity and marketing materials, balancing user acquisition (B2C) with creator retention (B2B).

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Education

  • Bachelor
    EASD València
    2019
    Bachelor
  • Entrepreneurship Program
    Lanzadera (Marina de Empresas)
    2018
    Entrepreneurship Program

Skill set

Categories