About Guille
Acompaño a equipos creativos, sociales o emergentes a estructurar su visión, profesionalizar su propuesta y escalar con foco, propósito y sostenibilidad.
Trabajo como Chief Strategy Officer (CSO) externo, ayudando a convertir buenas ideas en modelos reales de crecimiento.
¿Tu proyecto tiene visión pero te cuesta tomar decisiones? ¿El día a día te arrastra y no sabes cómo crecer sin morir de éxito?
Mis especialidades:
- Roadmaps estratégicos
- OKRs y prioridades compartidas
- Cultura de equipo y visión compartida
- Modelos de negocio sostenibles
- Diseño de servicios
-Customer Experience & User Experience
-Experiencia de 7 años emprendiendo
-Gestión de equipos
Spanish
Native or bilingual
English
Native or bilingual
Catalan
Fluent
French
Fluent
Italian
Fluent
Can work on-site
Bilbao (up to 50km)
Experience
- buzzinnCo-Founder & Product ManagerJanuary 2019 - January 2023 (4 years)Barcelona, Spain• Built and led a disruptive consulting firm specializing in UX research and service design for Gen Z.• Developed a proprietary gamified research methodology, delivering high-quality insights for top clients.• Directed UX research for BBVA and CaixaBank, influencing product redesign and driving +400K new users.• Facilitated +20 innovation workshops and hackathons, engaging over 800 participants.• Secured consulting deals worth €50K+, elevating Buzzinn as a reference in Gen Z insights.
- Finques FeliuCustomer Experience CoachApril 2022 - December 2022 (8 months)Barcelona, Spain• Designed and launched a CX strategy to enhance service operations and customer satisfaction.• Led usability audits and formulated strategic recommendations to optimize service touchpoints.• Trained internal teams in service design methodologies, improving overall engagement and retention.
- SpotahomeB2B & B2C Account ManagerJanuary 2021 - January 2022 (1 year)Madrid, Spain• Managed a portfolio of 4,000+ rental units across Spain, elevating customer experience and conversion rates.• Developed and implemented engagement strategies that boosted landlord-tenant interactions.• Strengthened client partnerships by integrating real-time user feedback into service improvements.
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Education
- Master of DesignIED KUNSTHAL2025Master in Service Design
- BA in Leadership, Entrepreneurship, and Innovation (LEINN)Mondragon Unibertsitatea2023BA in Leadership, Entrepreneurship, and Innovation (LEINN)