Guillaume S., CRM Specialist - Digital Marketing Consultant

Description

- 13 years’ experience in web marketing with top-of-the range marketplaces (Priceminister/Rakuten, Videdressing.com, leboncoin.fr/Adevinta)

- Defining and rolling-out CRM multi-channel roadmaps: 100+ trigger emails, newsletters, push notifications, SMS, promotional vouchers

- Launch and animation of a customer loyalty program : 10M+ members

- Expertise in various marketing tools : Google Analytics, Tableau Software, Adobe Campaign, Sendinblue, Batch…

- Msc. Marketing & Strategy, Warwick Business School and Neoma Busines School graduate

- Double nationality French-British

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Barcelona (up to 50km)

LeBonCoin
CRM Manager
E-COMMERCE
January 2020 - February 2022 (2 years and 1 month)
Paris, France
-Recommending and implementing action plans aimed at increasing user stickiness to leboncoin platform (segmentation, targeting, personalised cotent, prefered channel of contact…)
-Operational expert and point of contact on email and push notifications channel, campaigns action plans delivery and delivrability monitoring
-Strategic thinking around 'customer centric' BtoC and BtoB
Adobe Campaign Google Data Studio Email marketing Mobile Marketing
Videdressing
Head of CRM
E-COMMERCE
January 2015 - January 2020 (5 years)
Île-de-France, France
- Managing all CRM channels (newsletters, triggered emails, referral program, mobile application)
- Developing customer life cycle via automatic emails, push notifications, onsite promotions
- Managing monthly promotions budget and increasing overall repurchase/sell rate
Product Marketing Agile Methodologies Email marketing Copywriting
Rakuten France
Loyalty Marketing Manager (ex Priceminister)
E-COMMERCE
July 2011 - December 2014 (3 years and 5 months)
Île-de-France, France
-Managing Rakuten Super Point Loyalty Program (3 million members)
-Animation of site functionnalities: Wish, Reviews, Sponsorship, Automatic Emails
loyalty program HTML SAP BusinessObjects Google Analytics

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Msc, Marketing & Strategy
University of Warwick - Warwick Business School
2008
Msc, Marketing & Strategy
CESEM, International Business & Management
NEOMA Business School
2007
CESEM, International Business & Management

Check out Guillaume's education