Description

I am a global brand and marketing strategist with experience building, repositioning and growing premium brands across spirits, lifestyle and consumer sectors.

My background spans Diageo, Moët Hennessy and Stoli Group, where I have led:

• Brand strategy, positioning and repositioning

• 360° marketing campaigns and creative platforms

• Consumer engagement, content and communications

• Innovation, portfolio and go-to-market projects

• Trade marketing and market activation

• CRM, lifecycle marketing and marketing automation

I help brands connect long-term strategy with execution across the full customer journey — from consumer insights and storytelling to creative development, digital content and performance-driven initiatives.

Having lived and worked across five countries, I bring a multicultural perspective and the ability to translate global brand platforms into locally relevant consumer experiences.

Areas of expertise: Global Brand Strategy • Brand Positioning • Consumer Insights • Creative Strategy • 360° Marketing • Brand Content • CRM • Lifecycle Marketing • Marketing Automation • Consumer Engagement • Innovation • Go-to-Market • Trade Marketing • International Marketing • Premium & Lifestyle Brands

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
Portuguese
Native or bilingual
French
Fluent

Workplace preferences

Remote only

Primarily works remotely

Guilherme Brun Branding Studio
Founder & Brand Strategist Consultant
January 2025 - Today (1 year and 6 months)
Madrid, Spain
• • Lead international brand strategy, innovation roadmaps and 360° communication programs for premium brands expanding globally.
• • Define global brand foundations, positioning platforms and activation toolkits to support scalable market execution.
• • Advise on product positioning, sensorial storytelling and visual brand worlds to enhance desirability and differentiation across international markets.
• • Support go-to-market strategies and portfolio prioritization to enable successful launches and regional expansion across the Americas, Europe and Asia Pacific.
STOLI Group,
Global Head of brand strategy STOLI and Elit Ultra-Premium Vodka
January 2021 - January 2024 (3 years)
Madrid, Spain
• • Led global brand strategy and repositioning of STOLI and elit ultra-premium vodka portfolios across 30+ international markets, driving premiumization and brand growth.
• • Developed and executed global brand platforms, annual brand plans and activation frameworks to align regional and distributorteams worldwide.
• • Directed global innovation pipeline including limited editions, flavour initiatives and packaging concepts from insight to in-market launch.
• • Created global marketing toolkits, omni-channel content and activation guidelines ensuring consistent yet culturally relevant brand execution across markets.
• • Partnered cross-functionally with Sales, Finance, Supply Chain and agency partners to deliver go-to-market strategies, SKU prioritization and distributor engagement.
• • Synthesized consumer, customer and category insights to inform brand programming and long-term strategic initiatives.
• • Managed A&P investment allocation and performance tracking to ensure efficient spend and strong return on global brand programs.
Guilherme Brun Branding Studio
Founder & Brand Strategist Consultant
January 2018 - January 2020 (2 years)
Paris, France
• • Advised luxury, beauty, hospitality and premium lifestyle brands on global brand platforms, storytelling and integrated communication strategies.
• • Developed consumer-centric positioning frameworks and culturally relevant activation concepts across international markets.
• • Created high-impact campaigns, experiential programs and sensorial brand experiences to elevate brand desirability and premium perception. Chandon Super Premium Sparkling