About Gloria
Copywriter - Brand & Communications Strategist.
Brand Marketing and Communications Specialist with over five years of experience developing strategic positioning and integrated messaging for products across international markets. Expert in defining core brand narratives, leading high-impact communication strategies for product launches, and creating audience-centric content that drives both engagement and business growth. Skilled in project coordination, content management, analytics, and cross-functional collaboration, focused on driving engagement, efficiency, and business growth.
Spanish
Native or bilingual
English
Native or bilingual
Galician
Native or bilingual
Can work on-site
Santiago de Compostela (up to 50km)
Experience
- Freelance ConsultantStrategic Brand & Communications ConsultantDIGITAL AND ITSeptember 2023 - Today (2 years and 10 months)Santiago de Compostela, SpainManaging a diverse portfolio of international projects, I specialize in the intersection of Global Brand Governance and Digital Strategy. I act as a strategic bridge between central vision and multi-market execution, ensuring consistency across global digital ecosystems.Professional Scope:Global Brand Governance: Managed communication alignment between headquarters and international markets, ensuring brand integrity across different regions.360° Digital Roadmaps: Designed and oversaw comprehensive marketing frameworks, including growth strategies and social media ecosystems for various industries.Stakeholder Engagement & Internal Comms: Developed sensitive internal communication architectures to streamline information flow and drive employee engagement during digital shifts.Multichannel Content Strategy: Crafted high-impact messaging and specialized copywriting for digital campaigns, tailored to international audiences and brand standards.Digital Transformation & AI Advisory: Leveraged expertise in AI and Big Data to optimize communication workflows and support clients in adopting emerging technologies.SME Strategic Growth: Provided consultancy for small-to-medium enterprises to consolidate their brand positioning and scale their digital presence.
- VeepeeProject Manager & Campaign SpecialistE-COMMERCEJune 2021 - January 2022 (7 months)Barcelona, SpainStrategic Project Management & Cross-Functional CoordinationEnd-to-End Campaign Orchestration: Managed the full lifecycle of e-commerce campaigns, ensuring seamless production and coordination between brands and internal departments to meet strict deadlines and business KPIs.Stakeholder Liaison: Acted as the primary point of contact between the Marketing and Creative departments to develop bespoke e-marketing plans, tailoring the digital experience for each brand while maintaining high engagement standards.Strategic Campaign Tailoring: Simultaneously managed multiple brand portfolios, defining cross-selling strategies, product ranking, and size curves to optimize sell-through rates and customer journey.Commercial & Operational Adaptation: Responsible for tailoring marketing communications, pricing strategies (margin/discount policies), and logistics costs based on specific market goals and brand requirements.International Scalability: Coordinated with international teams across Europe to expand sales reach, ensuring brand consistency and operational alignment during cross-border market openings.Performance Tracking: Utilized task-tracking systems and data-driven insights to monitor campaign progress, ensuring all stakeholders remained aligned with commercial objectives and delivery timelines.
- SEAT - Volkswagen GroupBRAND & MARKETING SPECIALISTAUTOMOBILESeptember 2019 - June 2021 (1 year and 9 months)Barcelona, SpainGlobal Marketing Campaign and Communication SpecialistGlobal Brand Consistency: Developed and implemented comprehensive communication guidelines to ensure best practices and a unified brand identity across all international markets and digital touch points.Product Marketing & Content Strategy: Orchestrated the global content calendar, translating product value propositions into engaging narratives for Social Media and Web platforms, ensuring alignment with major product launches.Internal Communications & Alignment: Acted as the primary liaison between SEAT’s Marketing Area Managers and local teams worldwide, streamlining the flow of information to ensure global campaign synchronization.Cross-Functional Campaign Support: Collaborated closely with the campaign team, copywriters, and designers to adapt corporate press releases and product technical specs into high-impact social media assets.Data Analytics & Reputation Management: Leveraged advanced social listening tools (Brandwatch, Hootsuite) to monitor brand reputation and project KPIs, transforming complex data into actionable insights for senior stakeholders.Performance & Paid Media: Supported the execution and optimization of paid media campaigns, conducting performance analysis to maximize ROI and refine targeting strategies for new product features.Agency & Stakeholder Coordination: Directed external agencies in the creation and evaluation of web and social content, ensuring all deliverables met the brand’s rigorous aesthetic and strategic standards.
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Education
- Master in Digital MarketingIEBS2021Master in Digital Marketing
- Master in Documentary PhotographyUNIVERSITY OF WESTMINSTER2017Master in Communication & Documentary Photography
Certifications
- Executive Program in Digital Transformation: AI & Big Data Strategies (6 ECTS)EOI Business School & Universidad Nebrija2026