Gloria A. Trujillo Martínez

Create and design Brand Store with 25% growth. PPC Campaigns with SEO optimization. Optimized listings with Key words and relevant description. Business Metrics and campaign performance

Managed digital strategy and budget for B2B SaaS platform, enabling customer retention and increasing engagement by 15%. Developed new digital products for B2C segments and online selling, increasing revenue by 7 points in the annual budget. SaaS Platform Transformation and migration to GCP Cloud executed on time and in full for 3 business-critical platforms, protecting annual revenue of US$15 million. After a critical breakdown, I managed to stabilize platform operations at 80% in the first three months and 100% at six months, ensuring service continuity for more than 300,000 users.

I led and coordinated the 360° Digital Strategy, Corporate Branding, Growth and Brand Building, as well as the Customer Journey for Eurocapital Chile, across its three business lines: Factoring, Leasing, and Automotive Financing. I managed relationships with media agencies, being responsible for lead generation and client acquisition campaigns, which resulted in a 25% increase in followers. I built loyalty among the current portfolio, maintaining engagement above 60%. I led the Go-To-Market for the Virtual Factoring Branch in Chile and the Peruvian subsidiary. Coordinated and linked the vision of the Commercial Management with the 16 branches nationwide.