About Giuliana
UX/UI & Conversational UX Designer | AI & LLM Specialist
Clients & Collaborations
Vodafone, Iberdrola, Decathlon, Bonpreu i Esclat, Doctor Heal, United Nations, among others.
Collaborations with The Cliff and Garaje de Ideas.
With over 10 years of experience in content creation, strategic design, and UX, I bring a unique blend of storytelling, SEO, marketing, and user behavior insight to digital design.
Conversational Design
I’ve designed intelligent chatbot conversations using NLU, NLP, and NLG technologies (Dialogflow, Cognigy, and others), as well as narrative dialogues for video games.
My work includes crafting virtual assistant personalities, defining linguistic patterns, conducting UX research and audits, user testing, working with LLMs, and facilitating co-creation workshops.
UX/UI Design
I design digital products for various industries, from ideation and wireframing to interactive prototyping, interface design, and stakeholder alignment.
My mission
To create intuitive, accessible, and emotionally engaging digital experiences that drive both action and satisfaction.
What you get when working with me:
- Storytelling-driven UX
- Content Strategy & Information Architecture
- Holistic UX Design
- Content Testing & Optimization
- Passion for meaningful design
Spanish
Native or bilingual
English
Fluent
Catalan
Basic
Italian
Basic
Portuguese
Basic
Can work on-site
Barcelona (up to 15km)
Experience
- LIDLLead Operations for a ChatbotNovember 2025 - Today (8 months)Barcelona, SpainEnsure internal HR chatbot’s operational efficiency, performance, and scalability across 12 countries while remaining locally relevant and compliant. Monitoring conversation quality using daily data, owning the conversation roadmap and backlog, and prioritizing optimization.
- Puratos Belgium
On Malt
UX/UI DesignerRAW MATERIALS INDUSTRYJune 2025 - September 2025 (3 months)Barcelona, EspañaDesigned the Document Library to provide customers with easy access to the most relevant product documentation, including invoices, credit notes, shipping details (packing lists and delivery notes), as well as marketing materials for future purchases. The library is seamlessly integrated into each customer’s private area, ensuring a centralized and intuitive experience.- Information Architecture.- Low- and Mid-Fidelity Wireframes.- High-Fidelity UI Design.- Component Creation & Adaptation.- User Flows & Navigation Logic.- Search & Filtering Design.- Responsive & Mobile-First Design.- Annotations & Design Documentation.- Collaboration & Iteration. - Knowmadians SLUX DesignerPRIVATE EQUITYFebruary 2025 - March 2025 (1 month)Desarrollo de un sistema SaaS de Compliance y analísis financiero.- Evaluación Heurística- Análisis de la competencia.- User Flows y diseño de experiencia.- Diseño de WF.- Presentación a Stakeholders.
Reviews
Recommendations
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Education
- Designing Generative AI for conversations and contentMaven, convocat2025Designed for content professionals, conversation designers, technical writers, and anyone looking to integrate GenAI into workflows: - Prompt Design – Go beyond casual ChatGPT prompts by crafting structured, robust system prompts tailored to user needs. - AI Workflows – Learn how to break down tasks, design effective GenAI-human workflows, and build sequences that support user goals. - Retrieval-Augmented Generation (RAG) – Build interactive, user-friendly “talk-to-your-document” systems, not just static file upload experiences. - Live co‑building workshops to apply theory directly and develop small prototypes.
- Video Game Writing EssentialsEDX2022
Certifications
- UX UI Designer para WebESDESIGN2023
- Narrative JournalismColumbia University de Nueva York2016