About Gisele
Estratega de negocios, emprendedora y Cofundadora de Optimiza Vende Más. Con más de 15 años de experiencia, lidero la transformación digital de equipos de ventas y marketing mediante la optimización de procesos y tecnología CRM. Mi enfoque combina la visión estratégica con la ejecución práctica para generar un impacto medible en la retención y captación de clientes. Busco constantemente potenciar mi liderazgo para impulsar ecosistemas empresariales más ágiles e innovadores.
English
Native or bilingual
Spanish
Native or bilingual
French
Conversational
Remote only
Primarily works remotely
Experience
- Optimiza / Vende Más (HubSpot Partner)Co‑FounderJanuary 2019 - Today (7 years and 6 months)Valencia, Spain• - As a recognized HubSpot Champion, engaged with the HubSpot ecosystem and stayed deeply current on product developments.• - Led the end-to-end strategy, sales, and delivery of HubSpot implementations, integrations, and growth consulting for mid-market clients.• - Assessed client business needs and designed tailored HubSpot architectures covering CRM, automation, and integrations.• - Created and presented customized implementation roadmaps, including timelines and resource planning, to executive stakeholders.• - Managed partnerships and vendor collaborations to expand solution capabilities when needed.• - Directed change management initiatives and client enablement programs to ensure long-term platform adoption and ROI.• - Supervised and coached a cross-functional team of consultants and developers to deliver high-impact results.• - Developed and executed strategies to enhance customer satisfaction across all touchpoints, driving higher loyalty and retention.• - Defined and achieved ambitious sales and marketing objectives, consistently surpassing targets and contributing to sustained revenue growth.• - Served as an active board member, providing strategic direction and supporting key business decisions.• - Implemented a comprehensive Inbound Marketing strategy through HubSpot, significantly boosting lead generation and brand visibility.• - Led the rollout of HubSpot CRM (Sales Hub) and delivered in-depth training for the sales team, improving efficiency and client relationship management.• - Consistently exceeded sales quotas for Lempert S.A.'s product portfolio, ensuring strong revenue performance.• - Accelerated business growth by identifying new market opportunities and securing high-value strategic partnerships, including a record $13M deal.• - Directed and motivated the commercial and marketing teams, fostering collaboration, accountability, and a high-performance culture.
- Lempert S.A.Head of RevenueAugust 2010 - December 2018 (8 years and 4 months)Córdoba, Córdoba Province, Argentina• - Developed and executed comprehensive marketing strategies encompassing internal and external communications, brand development, and product marketing campaigns.• - Led a marketing team, managing resources and channels to maximize brand exposure and customer engagement.• - Implemented social media campaigns that increased brand awareness and organic reach.• - Designed and launched new product interfaces to enhance user experience and customer satisfaction.• - Managed translations of marketing materials for international markets, ensuring cultural accuracy and impact.• - Developed and executed email marketing and webinar campaigns to educate prospects and nurture customers.• - Evaluated and implemented tools for the board and clients to streamline processes and improve efficiency.• - Oversaw database management and targeted campaigns to support sales and retention initiatives.• - Process Optimization & Automation: Engineered workflow automations in HubSpot to reduce lead response time by 40%, freeing up sales team bandwidth.-Executive & Upsell: Presented strategic roadmap to clients' C-level teams, turning adoption challenges into expansion opportunities and increasing contract size by 25%.
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Education
- HubSpot Certified Partner.HubSpot Certified Partner.
- HubSpot Solutions Partner Certifications.HubSpot Solutions Partner Certifications.