About Gerald
English
Native or bilingual
Spanish
Conversational
Experience
- Independent ConsultantStrategic Marketing ConsultantCONSULTING AND AUDITSJuly 2025 - Today (11 months)Barcelona, SpainStrategic marketing advisor specializing in multichannel go-to-market (GTM) growth marketing strategies for early stage startups and scale-ups. Deep expertise in SEO, content strategy, and analytics.
- Market research & competitor analysis
- Marketing audits
- Strategic marketing roadmaps
- Growth forecasting & analytics
- Lexidy Law BoutiqueOrganic Growth Marketing LeadLEGALOctober 2023 - July 2025 (1 year and 9 months)Barcelona, SpainSpearheaded the multichannel organic growth strategy across global English-speaking markets to scale qualified leads and revenue for a legal-tech startup.
- Aligned organic growth strategy with business objectives, resulting in a 77% increase in qualified leads and €900K in revenue, driving an 18% YoY growth in 2024.
- Reduced CPL 29% (€9.29) and CPA 39% (€109.61) QoQ, driving a record SEO ROI of 2,450% in Q1 2025.
- Led GTM SEO and content strategies, collaborating with internal teams and external agencies to drive a 140% YoY traffic increase (300K annual visitors).
- Spearheaded an AI content strategy, growing AI Overviews visibility by 1,013% within 6 months.
- Directed full site migration and post-migration recovery, limiting traffic loss to 20% and increasing MQLs by 32% and organic revenue by 50% QoQ in Q1 2025.
- Led link-building strategies with an external agency, increasing domain authority from 27 to 35 within 20 months.
- Managed local and video search optimizations across 7 GMB locations and YouTube, driving +148% QoQ site visits and +18% conversions from video links.
- Built an advanced Looker Studio dashboard with SQL-based logic, integrating CRM and analytics data to streamline performance tracking and cross-channel attribution.
- GartnerOrganic Growth Marketing SpecialistTECHJuly 2021 - March 2023 (1 year and 8 months)Barcelona, SpainOwned the UK Go-To-Market multichannel growth strategy for Capterra and Software Advice to increase organic visibility, traffic, and revenue.
- Developed and executed localized SEO and content strategies, driving a 206% YoY organic traffic growth (415K sessions) and generating $700K+ in revenue for Software Advice UK.
- Owned the quarterly editorial content strategy roadmap, collaborating with content teams to execute planned initiatives aligned with growth objectives.
- Managed on-site optimization projects across 900+ software category landing pages, aligning them with high-intent search terms and business goals.
- Owned digital PR outreach strategies, earning high-authority media coverage critical for brand awareness and link-building goals.
- Partnered with analysts to co-create B2B market research study content to support the editorial and PR strategy.
- Managed social media content distribution campaigns across LinkedIn, Twitter, Facebook, and Pinterest.
- Conducted regular comprehensive content and technical SEO audits to identify and implement areas of improvements.
- Presented project results and monthly deep dive reports to leadership.
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Education
- Executive MBA, Business Administration & ManagementEAE Business School2025
- Master of Music, Performance (Violin)Yale University2004
Certifications
- Search Engine Optimization (SEO) SpecializationUniversity of California, Davis (Coursera)2023
- Analytics Professional CertificateGoogle2023