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Gerald JohnsonGJ

Gerald Johnson

Marketing Strategist | SEO | Content Marketing

€280/day
Barcelona, ES
3-7 years

Average response time: 1 hour

About Gerald

Designing and scaling multichannel organic growth systems that have driven 18% annual revenue growth, generating nearly €1M from unpaid channels (SEO, content marketing, digital PR, social media, etc.).

I combine years of digital marketing expertise with management consulting frameworks to turn marketing goals into measurable outcomes.

My track record includes:
◾️Generating €900K+ in annual organic revenue for a legal-tech brand
◾️Scaled traffic +140% and qualified leads +77% YoY
◾️Spearheaded an AI content strategy, growing AI Overviews keywords +1,013%
◾️Boosting brand visibility in Google AI search results within 6 months

Why work with me

✅ Diverse Market Experience: I’ve led marketing strategies for companies ranging from legal startups to global tech consulting firms.

✅ Cross-functional Expertise: My 15+ years of multidisciplinary experience gives me a deep understanding of how marketing aligns with broader business goals.

✅ Data First Approach: Data drives every strategic decision, from internal performance analysis to competitive benchmarking, market analysis, and regulatory compliance.

✅ Collaborative Mindset: I prioritize transparent communication and continuous feedback to ensure alignment and get results.

✅ Creative Edge: A former career as a classical violinist brings discipline and out-of-the-box thinking to strategic work.

What I do

✅Market Intelligence: Gathering and analyzing external data about customers, competitors, and industry trends to inform strategy and gain a competitive edge.

✅Strategy Building: Developing authentic, high-impact multichannel marketing strategies that drive acquisition, conversions, retention, and long-term growth.

✅Personalized Campaigns: Designing highly targeted marketing campaigns tailored to business context and ideal customer profiles.

✅Workflow Automation: Using AI tools to streamline all the above, leaving the critical thinking and decision-making to me.

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Barcelona (up to 50km)

Experience

  • Independent Consultant
    Strategic Marketing Consultant
    CONSULTING AND AUDITS
    July 2025 - Today (11 months)
    Barcelona, Spain
    Strategic marketing advisor specializing in multichannel go-to-market (GTM) growth marketing strategies for early stage startups and scale-ups. Deep expertise in SEO, content strategy, and analytics.
    • Market research & competitor analysis
    • Marketing audits
    • Strategic marketing roadmaps
    • Growth forecasting & analytics
    Market analysis Strategic planning Webmarketing strategy Inbound marketing Data analysis
  • Lexidy Law Boutique
    Organic Growth Marketing Lead
    LEGAL
    October 2023 - July 2025 (1 year and 9 months)
    Barcelona, Spain
    Spearheaded the multichannel organic growth strategy across global English-speaking markets to scale qualified leads and revenue for a legal-tech startup.
    • Aligned organic growth strategy with business objectives, resulting in a 77% increase in qualified leads and €900K in revenue, driving an 18% YoY growth in 2024.
    • Reduced CPL 29% (€9.29) and CPA 39% (€109.61) QoQ, driving a record SEO ROI of 2,450% in Q1 2025.
    • Led GTM SEO and content strategies, collaborating with internal teams and external agencies to drive a 140% YoY traffic increase (300K annual visitors).
    • Spearheaded an AI content strategy, growing AI Overviews visibility by 1,013% within 6 months.
    • Directed full site migration and post-migration recovery, limiting traffic loss to 20% and increasing MQLs by 32% and organic revenue by 50% QoQ in Q1 2025.
    • Led link-building strategies with an external agency, increasing domain authority from 27 to 35 within 20 months.
    • Managed local and video search optimizations across 7 GMB locations and YouTube, driving +148% QoQ site visits and +18% conversions from video links.
    • Built an advanced Looker Studio dashboard with SQL-based logic, integrating CRM and analytics data to streamline performance tracking and cross-channel attribution.
    Growth Strategy Inbound marketing Go-to-Market (GTM) Strategy Digital Marketing SEO
  • Gartner
    Organic Growth Marketing Specialist
    TECH
    July 2021 - March 2023 (1 year and 8 months)
    Barcelona, Spain
    Owned the UK Go-To-Market multichannel growth strategy for Capterra and Software Advice to increase organic visibility, traffic, and revenue.
    • Developed and executed localized SEO and content strategies, driving a 206% YoY organic traffic growth (415K sessions) and generating $700K+ in revenue for Software Advice UK.
    • Owned the quarterly editorial content strategy roadmap, collaborating with content teams to execute planned initiatives aligned with growth objectives.
    • Managed on-site optimization projects across 900+ software category landing pages, aligning them with high-intent search terms and business goals.
    • Owned digital PR outreach strategies, earning high-authority media coverage critical for brand awareness and link-building goals.
    • Partnered with analysts to co-create B2B market research study content to support the editorial and PR strategy.
    • Managed social media content distribution campaigns across LinkedIn, Twitter, Facebook, and Pinterest.
    • Conducted regular comprehensive content and technical SEO audits to identify and implement areas of improvements.
    • Presented project results and monthly deep dive reports to leadership.
    Marketing Content marketing SEO Inbound marketing Web analytics

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Education

  • Executive MBA, Business Administration & Management
    EAE Business School
    2025
  • Master of Music, Performance (Violin)
    Yale University
    2004

Certifications

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