Gary Udhwani

Leading LALIGA's international strategy across Europe and the UK. Reporting directly to the General Director and serving as part of the Executive Committee's strategic discussions. Overseeing brand activation across B2B and B2C initiatives, managing institutional and strategic relations (including cl ubs and other properties in Europe), and providing daily support to LALIGA's broadcasters and sponsors. Delivered and activated commercial partnerships with brands such as Mondelez, Vegas.hu, and Superbet, generating revenues over €8M.

Managing a team of 7 delegates overseeing operations in 33 markets, aligning local execution with LALIGA's international strategy. Defining regional KPIs to support company-wide strategic objectives. Planning & execution of 250+ brand activations per season, including sponsor campaigns, institutional and fan engagement initiat ives. Overseeing €500K annual budget, ensuring cost efficiency and strategic impact. Supported and activated multi-market agreements worth over €3.5M with global and regional partners, including LALIGA Camp s UK, Wimbledon (Content Protection), and Fuksiarz (Sponsorship).

Led LALIGA's marketing and activation strategy ac ross the Indian Subcontinent, including large-scale events such as the ElClásico Watch Party with 18,000 fans. Secured local sponsorships (e.g., BKT, Dream11) and developed key projects like LALIGA Football Schools, generating over €5M in value. Managed influencer campaigns with a reach of 2.2B across social platforms.