About Gabriela
Trabajo en marketing digital desde hace más de 7 años. Trabajo por objetivos y mi foco principal son los resultados medibles. Mi fuerte es la estrategia para canales digitales, la creación de contenido alineada con dichas estrategias y la elaboración de campañas de publicidad en redes sociales que ayuden a lograr los objetivos. He liderado los canales digitales de marcas reconocidas en el mercado español como MasterChef Vinoteca, Grupo Abracadabra, Grupo Larrumba, Vermut Zarro, entre otros.
Me gustaría conocer tu proyecto y ayudarte a sacarle provecho a todas las herramientas que el mundo digital pone a tu disposición.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- ReinventaDigital Content ManagerJuly 2020 - Today (5 years and 11 months)Madrid, Spain● Restructured and led the Social Media department, overseeing a team of 6 digital marketing professionals who establish strategies and maintain social networks and digital platforms for the Hospitality, Food & Beverage, Tourism and Lifestyle industry. Clients included: Vinoteca MasterChef, Larrumba Group, 5illes Group, Innovachef, Dermasana Group, Teatro Magno, among others.● Established a new work model for social platforms management and content creation, its validation and publication, by implementing existing and emerging technology tools, which optimized and facilitated the team's work resulting in savings for the department.● Developed strategic and technical plans, and established monthly metrics and KPIs to measure customer campaigns' success on social networks and digital reputation platforms.● Monitored the team's strategies, both management, growth hacking, content, as well as Ads, public relations and influencer marketing, guaranteeing successful results. E.g. Increased Vinoteca Masterchef's fanbase by 13% and ER by 14 points in less than 30 days. Succeeded as well with Anauco Burger by doubling views and increasing follower base by 5% in less than 7 days.● Created social media and digital reputation proposals for new business, focused on achieving each brand's business objectives and aligned with current trends in each of the digital platforms, to guarantee management success.
- The SybaritesFounderNovember 2015 - Today (10 years and 7 months)Madrid, Spain● Managed strategic partnerships with photographers, journalists and influencers increasing the team's size by 14 new members during 2017.● Developed and conducted client presentations and public relation activities with highly recognized brands in Venezuela.● Strategic management and content creation for website and social media channels, reaching +145k followers in 2018.● Head of press and public relations at Color Fest Venezuela, an event with a capacity of 4,000 people and 15 national artists.● Managed media tours/press conferences for multiple brands at a national level, achieving positioning of their products in the main communications channels in Venezuela. Created digital strategies, branded content and content creation for different brands such as Café Anzoátegui, Tanqueray Room, Scope Madrid, Makis Coffee Shop, Help Rising Stars, for the most famous social networks in Venezuela, Europe and the USA.
- 4iQSales and Marketing assistant for EMEA, LATAM and OceaniaApril 2019 - July 2020 (1 year and 3 months)Madrid, Spain● Managed and organized the company's participation in various Cybersecurity events, from the private sector and from security forces, with the aim of capturing leads interested in the company's tools.● Translated all the companies documentation, from english to spanish, associated with the brand's products for use by the sales team at events, demonstrations and business meetings.● Supported the sales team in the search and capture of leads through the Sales Navigator platform. Achieving contact and meetings with 40% of the people contacted.● Created a communication plan for the company aimed at EMEA, LATAM and Oceania. Emphasizing in the main social channels of the sector: LinkedIn and Facebook.● Created a strategy to capture leads using the Meet Up application and offering events to professionals interested in sector topics.
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Education
- Master of ManagementIE Business School2018Master in Management, Sales and Marketing
- Lincenciada en Comunicación SocialUniversidad Monteávila2017Lincenciada en Comunicación Social