Hi there!,
There is no such thing as an emotionless purchase!
This is something inherent to our lives that many marketers often seam to forget.
We buy, not only to meet our basic needs, but also to attain self-realization, joy and happiness.
It is in this realm where great opportunities lie for ambitious brands.
Knowing how to squeeze insights, barriers and drivers along the customer journey is key to fully understand how to change behaviour: Inspire, attract, sell, engage, and experience…
I’ve spent the past 30 years helping brands navigate the customer journey, finding the right moments to act and developing disruptive activations to accomplish all kinds of marketing goals...
An expertise which I would love to offer to your brand now