Francisco Goasdoue

• Built and executed the yearly roadmap with Stakeholders from all teams (Marketing, Finance, Customer Success, Engineering)

• Redesigned the basket page, leading to a 5% increase in conversion rate on desktop

• Introduced Apple Pay on the payment page, resulting in it becoming the second most-used payment type, accounting for 15% of transactions

• Developed and implemented a roadmap of A/B tests focused on conversion rate optimization (CRO) across key stages of the funnel

• Internal tool projects: Led the migration and redesigned of the Product back office from PHP to Symfony with the marketing team

• Led a team of 7 engineers: 3 back ends, 3 front ends and 1 UX

• Defined and set quarterly OKRs for my product stream to ensure alignment with company goals

• Conducted market research, data analysis and led continuous discovery efforts to identify high-impact opportunities for growth and retention

• Led the development of 10 simulations in the catalog, directing cross-functional teams of educators, user researchers, designers, artists, engineers, and content creators

• Monthly presentations to Sales and Product Marketing teams to present the new simulations launched

• Led a SCRUM team of 10 engineers based in India to redesign and optimize the iOS and Android mobile app experience for students

• Improved mobile app ratings from 2.5 to over 4.0 by integrating Swrve, a mobile marketing analytics platform, which allowed for personalized user interactions and data-driven feature optimizations.

• Delivered new, high-impact features on a monthly basis to increase NPS scores, CSAT, and overall platform stability, directly contributing to enhanced user satisfaction and loyalty.