Francia D La Rosa Duque Hidalgo

I’m a Senior Product Designer and Design Systems Specialist with experience creating and scaling complex digital products. I have worked on end-to-end experiences and building robust design systems, aligning design, product, and engineering to ensure consistency, efficiency, and quality at scale.

I am currently learning how to create AI agents, exploring how to responsibly integrate AI into products and design systems, from patterns for AI-driven experiences and conversational flows, to components and guidelines that help scale intelligent solutions without losing coherence or a human-centered approach.

I’m especially interested in how design systems evolve in AI-first contexts, designing interactions with LLMs and autonomous agents, and the role of design as a bridge between technical complexity and user experience. I believe in flexible systems, continuous learning, and designing products where technology enhances—not complicates—the user experience.