About Francesca
Especialista plurilingüe de marcas premium en marketing digital y offline, trade marketing y expansión de negocio en mercados europeos y emergentes. He asistido a más de 12 países en 4 continentes para la expansión de la marca Bang & Olufsen a través de partners. Creación de planes de marketing locales a 360º incluyendo marketing de performance, social media, CRM y desarrollo e-commerce. Negociación con stakeholders internos y externos.
Italian
Native or bilingual
English
Fluent
Spanish
Native or bilingual
French
Conversational
Can work on-site
Madrid (up to 50km)
Experience
- AuxadiCRM and Marketing ManagerJuly 2021 - December 2021 (5 months)Madrid, Spain• Leading the implementation and development of CRM;• Portfolio and pipeline reports;• Funnel analysis.
- Bang & OlufsenSenior Marketing Manager Emerging MarketsOctober 2013 - January 2021 (7 years and 3 months)Madrid, Spain• Execution and optimization of 360-degree marketing plans in 12 EU and non EU countries including digital multichannel campaigns using Social Media, PR, CRM and promotions;• Negotiation with mono and multi-brand distributors and e-retailers (B2B) to expand the market share;• Offline and digital media plan development and analysis with focus on Social Medias;• Executed campaigns to increase traffic and sales by positioning the brand image and its products;• Management and control of the marketing budget;• Creation of a reporting procedure and best practices analysis for all stakeholders;• Presentations for internal and external stakeholders.
- Bang & OlufsenMarketing Manager for Southern EuropeJune 2009 - October 2013 (4 years and 4 months)Madrid, Spain• Implementation of the CRM B2C program to align corporate identity and improve the customer experience internationally;• Management, supervision and segmentation of the databases of 4 countries for the acquisition of leads and customer loyalty;• Cross and up selling campaigns to push sales and increase traffic through mailers, display, organic, sponsored posts, OOH, etc.;• Coach of CRM and direct marketing to the sales team and creation of newsletters;• Creation of stores opening procedures and store database allocations;• Development of media plans in digital and print media for brand awareness and development.
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Education
- Executive Master en Dirección de Marketing y Ventas, Marketing/Marketing Management, GeneralESADE Business School2013Executive Master en Dirección de Marketing y Ventas, Marketing/Marketing Management, General
- Marketing Digital y E-commerce, Marketing and Ecommerce ExpertThePower Business School2022Marketing Digital y E-commerce, Marketing and Ecommerce Expert