Description

I am a Paid Media Specialist focused on performance marketing across Google Ads and Meta Ads, helping businesses scale through data-driven and structured advertising strategies.

I specialize in building and optimizing multi-product campaigns including Search, Display, Shopping, Performance Max, YouTube, and App campaigns, with a strong focus on lead generation, ROAS improvement, and efficient account structures.

My background combines digital marketing, advertising, and creative strategy, allowing me to not only manage campaigns but also understand messaging, audience targeting, and overall brand performance.

What I can help you with:

• Google Ads campaign setup & optimization

• Meta Ads strategy & campaign structure

• Performance marketing audits

• Lead generation campaigns

• E-commerce advertising strategy

• Conversion optimization (CPL / ROAS)

• Campaign structure & scaling strategy

Languages

Spanish
Native or bilingual
English
Fluent
Catalan
Basic

Workplace preferences

Remote only

Primarily works remotely

Google by Teleperformance
Google Ads Specialist
April 2024 - Today (2 years and 3 months)
Barcelona, Spain
Managed and optimized multi-channel Google Ads campaigns (Search, Display, YouTube, Shopping, Performance Max, Discovery, Apps) aligned with client objectives.
Translated client goals into campaign strategies, ensuring performance-focused execution across multiple accounts.
Monitored performance and optimized campaigns based on KPIs such as ROAS, leads, and engagement.
Google Ads Campaign Strategy Performance Marketing E-commerce Marketing Lead generation
Freelancer
Community Manager
March 2022 - June 2024 (2 years and 3 months)
Barcelona, Spain
Managed social media accounts, developing content strategies aligned with brand goals and audience needs.
Planned, created, and scheduled content across platforms (Instagram, Facebook), ensuring consistent brand voice and messaging.
Engaged with online communities by responding to comments, messages, and interactions to increase engagement and brand presence.
Performance Marketing Marketing digital Social media
TELUS International Europe
Quality Auditor & Subject Matter Expert
February 2020 - December 2021 (1 year and 10 months)
Barcelona, Spain
Training market team social media guidelines and trends
Develop creative training material
Analyze and review reported Spanish social media content according to guidelines
Research, prevent and solve challenges related to accounts
Analyze market trends and behaviors
Social media Social Media Marketing Presentation Skills