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Florencia CastroFC

Florencia Castro

Senior Visual Designer.

€150/day
Buenos Aires, AR
8-15 years

Average response time: 1 hour

About Florencia

¿Necesitás diseños que realmente conecten con tu audiencia?
Como diseñadora gráfica especializada en branding y diseño digital, ayudo a marcas a comunicar su esencia de forma clara, creativa y efectiva.

Mi enfoque combina estrategia y diseño visual, logrando piezas que no solo se ven bien, sino que también generan resultados. Me especializo en la creación de identidades visuales, diseño de redes sociales, presentaciones profesionales, flyers, banners, emails y más.

Lo que me diferencia:
✔ Comunicación clara y constante
✔ Diseño alineado a objetivos de negocio
✔ Entregas puntuales y alta atención al detalle

Si buscás una profesional comprometida, con experiencia internacional y pasión por el diseño, estoy lista para ayudarte a potenciar tu marca.
  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Target River Advertising Agency
    Senior Visual Designer.
    December 2023 - Today (2 years and 6 months)
    • Lead visual design strategies across multi-platform campaigns, ensuring cohesive brand storytelling through social media, digital ads, and print.
    • Translate high-level campaign concepts into adaptable visual systems, managing assets for various formats, including newsletters, billboards, and transit ads in urban environments (buses, subways, airports).
    • Oversee ad creatives for Google, Meta, and LinkedIn.
    • Collaborate closely with cross-functional teams (copywriters, video editors) to maintain brand consistency and strategic alignment across deliverables.
  • ZELP Ag-Tech Company
    Senior Visual Designer (Freelance).
    December 2023 - February 2025 (1 year and 2 months)
    • Act as brand advisor, shaping the visual identity by designing communication tools that align with business goals.
    • Develop monthly newsletters and corporate collateral with a focus on strategic messaging and brand positioning.
    • Provide art direction for marketing materials including flyers and posters, ensuring every piece supports the company's vision.
  • Design Pickle Agency
    Visual Designer.
    October 2020 - December 2023 (3 years and 2 months)
    • Creative execution of visual assets for diverse brands, from startups to established businesses, across digital, print, and social channels.
    • Delivered impactful campaign elements such as display ads, branded merchandise, infographics, and GIFs, always aligning with brand.
    • Specialized in logo creation and branding systems, delivering comprehensive visual identities rooted in strategic concept development.

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Education

  • Master in Graphic Design
    ESDesign Barcelona
    2020
    Master in Graphic Design
  • Degree in Graphic Design
    UADE
    2018
    Degree in Graphic Design

Skill set

Categories