- CyclecureChief Marketing OfficerLOGISTICS & SUPPLY CHAINSeptember 2021 - Today (3 years and 7 months)Brussels, BelgiumShaping the marketing strategy and defining an action plan with SMART goals• Managing the paid acquisition strategy (SEA, Facebook, Instagram, Linkedin,...)• Managing the SEO and content strategy• Bringing the STEPFix brand image to the next level and overseeing creative content creation• Manage the PR strategy• Optimizing the customer journey with a constant focus on conversion, retention, and referral• Overseeing and helping build the marketing and growth team
- Filip Galetic DigitalChief Growth OfficerMarch 2010 - Today (15 years and 1 month)Specialised in marketing strategy for international B2B clients with ambitious growth goals, especially SaaS and services:-Inbound marketing and lead generation. Generating, testing and optimizing landing pages and managing lead databases using advanced segmenting and personalization.-Growth content strategy, project management and delivery Paid search and paid social (Linkedin ads, Facebook and Instagram ads)-Marketing automation, sales enablement and CRM setup (certified Hubspot partner)-Email marketing strategy and execution
- Visual ComposerChief Marketing OfficerDIGITAL & ITNovember 2021 - December 2022 (1 year and 1 month)Team leadership and growth marketing strategy for one of the pioneering companies in the WordPress CMS space. Carried out a complete revamp of the product positioning with a clear persona focus for B2C, adding in modern content marketing, paid media, email nurturing and event marketing tactics. Co-piloting the company strategy with the CEO, product owner and the development teams to answer customer feedback and build an adequate install base, overturn downturn in revenue and user acquisition and improve the brand affinity. Daily team alignment, project management and career development of a 3- people team of marketing specialists with an increase in job satisfaction.
Tim Zuidgeest and 2 other people have recommended Filip
- MBAKU Leuven2017
- Political Science/EconomicsUniverzita Karlova2007Political Science/Economics
- Bachelor of BusinessVERN' University of Applied Sciences2008Bachelor, Business
- English/Comparative LiteratureUniversity of Zagreb2007English/Comparative Literature
- HubSpot Marketing SoftwareHubSpot2021
- HubSpot Sales SoftwareHubSpot2021