About Fernando
As a Salesforce System & Application Architect (30x Certified), I specialize in Sales Cloud, Service Cloud, Revenue Cloud (CPQ & Billing), Data Cloud, and Agentforce, leading enterprise-scale digital transformations that unify data, optimize revenue operations, and elevate customer and agent experiences.
I have successfully delivered end-to-end Salesforce programs across Energy, Communications, Health, and Financial Services, enabling organizations to monetize data, automate revenue cycles, and achieve operational excellence through AI-driven engagement and real-time data activation.
My expertise spans CPQ, Billing, OmniStudio, AWS Connect, and Service Cloud Voice, designing connected ecosystems that bring together sales, service, and finance teams under a single, intelligent platform.
As an early Agentforce Certified Specialist, I help organizations harness Salesforce AI + Data Cloud to empower agents with predictive insights, intelligent case routing, and proactive service experiences.
Recognized as a trusted advisor and strategic architect, I bridge technology and business transformation — aligning Salesforce solutions with global revenue goals, compliance frameworks, and long-term scalability.
English
Native or bilingual
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- Salesforce Architecture ServicesSalesforce Solution ArchitectTECHMarch 2014 - Today (12 years and 3 months)
- Technical Architect – Aviva Insurance (UK): Led Provider Search System implementation and EDI billing integration using Batch Apex & Bulk API.
- Agentforce Architect – Telefónica (Spain): Designed a PoC for Agentforce, enabling presales teams to attach high-level solutions to Opportunities.
- Service Cloud Architect – Sanofi (Spain): Implemented AWS Connect & Service Cloud Voice, optimizing OmniChannel, Email-to-Case, and Milestones.
- Main Architect – Lumos Fiber (US): Designed Salesforce Communications Cloud for B2C, integrating Experience Cloud, Service Cloud, and Digital Engagement.
- Main Architect – Frontier (US): Led Salesforce Communications Cloud for B2C/B2B, integrating RingCentral CTI with Service Cloud.
- Technical Architect Support – Windstream (US): Supported Vlocity Communications Cloud for B2C/B2B, configuring OmniChannel and CTI integrations.
- Solution Architect – Metrogas (Argentina): Implemented Field Service Lightning (FSL) to optimize field workforce management.
- Technical Architect – El Correo (Spain): Developed Salesforce RFP technical responses for AWS Connect & Service Cloud Voice.
- Service Cloud Technical Architect – Abbott (US): Delivered customized Service Cloud solutions for client needs.
- Service Cloud Solution Architect – Salesforce Latam: Implemented Service Cloud for major banking clients (ITAU Bank & Estado Bank in Chile).
- Tata Consultancy ServicesProject Manager / Scrum Master / BACONSULTING AND AUDITSJanuary 2012 - January 2014 (2 years)Montevideo, UruguayEngaged senior leader in requirements elicitation to draft SDLC documentation. Collaborated with tech leaders to identify key resources and prioritise day-to-day activities of project’s scope. Reviewed deliverables for quality assurance before project handover.Key Achievements:▪ Proved efficient in applying SDLC methodology to enforce client standards.▪ Ensured timely delivery of project requirements in accordance with budgets and quality standards.
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Education
- Master of Business AdministrationUniversidad Católica del Uruguay2010
- Master of Salesforce Customer Relationship Management (CRM)Universidad Rey Juan Carlos2025
Certifications
- Salesforce Certified Application ArchitectSalesforce2021
- Salesforce Certified Platform Developer ISalesforce2018