Description

Experto en eCommerce orientado a resultados, profesional dinámico con más de 18 años de experiencia nacional e internacional implementando canales de venta digital para retailers, moda, consumer health, DTC, CPG. Cuento con numerosos proyectos de gran envergadura de Transformación Digital, dominando entornos omnichannel/multicanal que combinan venta física y digital.

Igualmente, he dirigido las operaciones y el P/L de las unidades de negocio lanzadas, manejando presupuestos millonarios en entrornos con objetivos de crecimiento muy agresivos.

Combino el conocimiento profundo de la tecnología de comercio electrónico y el ecosistema que le rodea, su implementación y la operativa de negocio: gestión del P/L, marketing digital, merchandising, logística, atención al cliente, pagos.

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

COFARES
Head of Ecommerce
July 2019 - Today (6 years and 11 months)
Madrid
Implemented COFARES' Consumer Health B2B2C eCommerce: ► Owner of the P&L, business plan and digital strategy ► Decision-maker on technology stack (Salesforce Commerce Cloud, Fluent Commerce OMS and third party integration ecosystem) ► Launched B2C omnichannel digital brand https://tienda.welnia.com, integrating 2000+ pharmacies' inventory and operations ► Owner of the digital product roadmap and business unit operations for Welnia.com, bringing value to all members through a first-class omnichannel implementation
Ascena Retail Group, Inc.
eCommerce Director - Operations & Omnichannel - Dressbarn US
March 2017 - April 2018 (1 year and 1 month)
Greater New York City Area
Steering e-commerce operations, digital product management, and the omnichannel strategy for Dressbarn, I served as the product owner for backend systems (OMS, ERP, and middleware). Heading the product vision and roadmap and partnering with Ascena’s sister brands, I contributed in developing a global product platform. ► Migrated e-commerce platform to Oracle ATG / Manhattan OMS. Implemented omnichannel capabilities including in-store pickup and ship-from-store; led the fulfillment, customer satisfaction and conversion rate optimization initiatives on site.
Toys"R"Us
Senior Global E-commerce Director - Digital Product Management
January 2014 - March 2017 (3 years and 2 months)
Greater New York City Area
Led the digital product team for international markets and supported e-commerce operations including digital marketing, merchandising and fulfillment. Run CRO to maximise UX on desktop and mobile sites, spanning the homepage, product page, cart, checkout, site search and SEO overhaul. A/B testing on planned backlog. Owned the product roadmap and prioritized the product backlog, driving the implementation of new functionality, delivering epics/user stories and defining acceptance criteria and minimum viable product. ► Led the re-platform for Toys “R” Us UK to Oracle ATG and IBM Sterling OMS ► Launched Toys “R” Us Poland from the ground up.