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Fernanda LavigneFL

Fernanda Lavigne

Operations and Strategy

€100/day
Madrid, ES
8-15 years

Average response time: 1 hour

About Fernanda

I'm a Strategy & Operations leader with 12 years across investment banking (Goldman Sachs), strategy consulting (EY-Parthenon) and senior operating roles in high-growth tech — payments, delivery and EdTech.
My work sits at the intersection of strategy and execution. I define where the business should go, then build the commercial machinery to get it there: go-to-market plans, pricing models, revenue operations, forecasting, product roadmap.
Most recently at Perlego (London), I rose from Strategy & Operations Partner to B2B Operations & GTM Director in two and a half years, contributing to company-level decision-making, owning commercial strategy, revenue operations and go-to-market for the B2B division. Before that I worked on profitability turnarounds across seven countries at Rappi, strategic planning at Cielo (Brazil's largest payments company), strategy consulting with a healthcare and technology focus at EY-Parthenon, and two and a half years at Goldman Sachs in structured finance and fixed-income derivatives.
I've also built things of my own: a pet-groceries delivery app taken to MVP, and currently working on a health-coaching platform concept I develop as a personal project alongside a professional Health Coach diploma.
My career has run through Brazil, Spain and the UK, so I work naturally across cultures and languages — Portuguese (native), English and Spanish (fluent), plus advanced German.
  • Portuguese

    Native or bilingual

  • Spanish

    Native or bilingual

  • German

    Fluent

  • French

    Conversational

Remote only
Primarily works remotely

Experience

  • HEALTH-COACHING PLATFORM
    Personal Project
    HEALTH AND WELLNESS
    January 2026 - Today (7 months)
    Doha, Qatar
    - Researching and developing a digital health-coaching platform combining AI-guided habit-change programmes, a curated
    marketplace of certified health coaches, and a purpose-built CRM for coaching professionals.
    - Completed market research and business plan: market sizing, competitive landscape, three-sided business model design and
    revenue modelling.
    - Completing a one-year Professional Health Coach diploma (Oct 2026) to ground the product in first-hand coaching practice.
  • PET-GROCERIES DELIVERY APP
    Co-Founder
    TECH
    August 2024 - February 2025 (6 months)
    London, UK
    - Co-founded an on-demand delivery app for pet groceries, taking it from concept to a live MVP.
    - Led the strategy and commercial workstreams: opportunity assessment, market sizing, target-customer research, business model and unit-economics design, financial modelling and go-to-market planning.
    - Defined MVP scope and priorities with my co-founder, applying product discovery frameworks to validate demand before build.
  • Perlego
    B2B Operations & Go-To-Market Director
    EDUCATION AND E-LEARNING
    February 2024 - August 2024 (6 months)
    London, United Kingdom
    - Participated in leadership meetings, contributed to senior decision-making and company strategy design, and reported on B2B
    performance to company management.
    - Provided strategic input into product development priorities for the B2B offering.
    - Retained full remit of previous role — commercial strategy, targets and budget, revenue operations and performance tracking.
    - Co-managed a team of 15 across Sales, Customer Success and Marketing.

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Education

  • BSc Business
    FUNDAÇÃO GETULIO VARGAS — FGV EAESP
    2015
    BSc Business
  • Exchange Program, Business Administration
    MANNHEIM UNIVERSITÄT
    2013
    Exchange Program, Business Administration

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