Fernanda Corredor

• • Collaborated with consulting teams to translate complex strategic, financial, and operational concepts into clear, high-impact visual narratives for executive-level audiences.

• • Led the visual design process from brief to final delivery, structuring information flows, frameworks, diagrams, and storylines to support decision-making.

• • Applied design thinking to synthesize ambiguous inputs into cohesive, purposeful visual solutions aligned with project objectives.

• • Delivered consistently high-quality work under tight deadlines in a fast-paced consulting environment, managing multiple workstreams simultaneously.

• • Ensured strict adherence to McKinsey's global brand guidelines while pushing creative boundaries to elevate visual storytelling.

• • Developed visual concepts and custom illustrations to communicate ideas, narratives, and brand messages across digital platforms.

• • Led creative projects end-to-end: concept development, visual execution, iteration based on feedback, and final delivery.

• • Translated abstract ideas and client needs into clear, engaging visual solutions tailored to different audiences and use cases.

• • Designed and produced multimedia content (illustration, video, audio), ensuring visual coherence and narrative clarity.

• • Managed client relationships, timelines, and creative direction, strengthening communication, adaptability, and resilience in dynamic project environments.

• • Proposed a gamification system for an internal collaborative platform, including rewards, rankings, progression logic, and personalized avatars to increase engagement.

• • Designed the conceptual structure of the gamified experience, focusing on motivation, progression, and user retention.

• • Collaborated with cross-functional teams to align the gamification proposal with business and user needs.

• • Produced supporting audiovisual and 3D content to communicate the concept clearly to stakeholders.