About Fátima
Creative Director & Multimedia Designer | 7+ Years Experience
I bridge the gap between corporate strategy and disruptive creativity. Having worked with international tech leaders like Autocab (Uber Group), I specialize in transforming complex business goals into high-impact visual narratives, from large-scale exhibition stands and performance-driven paid media to editorial advertising.
I combine my corporate expertise with a passion for art direction in the entertainment and music industry. This 360º storytelling approach allows me to build genuine connections between brands and their audiences, whether through a technical event space or a cinematic audiovisual project. I leverage branding, strategy, and AI-driven tools to deliver excellence in every asset.
Core Expertise
- Brand Identity & Strategy: Developing cohesive, scalable visual systems for international tech brands and corporate entities.
- Exhibition & Environmental Design: Designing high-end, large-scale exhibition stands and physical brand experiences that drive engagement.
- Data Visualization & Information Design: Translating complex technical data and corporate metrics into clear, high-impact infographics and visual reports.
- Multimedia Production: Full-cycle creative direction and content creation, spanning from cinematic audiovisuals to interactive digital assets.
- Performance Marketing: Creating high-converting creative assets tailored for paid media and global marketing campaigns.
I am committed to delivering excellence, managing budgets effectively, and leading teams to bring ambitious creative visions to life.
Spanish
Native or bilingual
English
Fluent
Portuguese
Conversational
Can work on-site
Madrid (up to 50km)
Experience
- FreelanceCreative Director & ProducerCULTUREAugust 2018 - Today (7 years and 10 months)Madrid, Spain
- Creative Direction & Production: Leading concepts and production for music videos and short films.
- Visual Identity for Artists: Designing high-impact EPKs, cover art, and engaging social media assets.
- Team Leadership: Coordinating crews of 5 to 15 people, managing both creative and technical roles on set.
- Project Management: Handling permits, materials, and budgets ranging from €1,000 to €5,000 for seamless execution.
- Cult.forfunCreative DirectorCULTUREJanuary 2023 - August 2025 (2 years and 7 months)
- Founder & Community Lead: Built and scaled the community from 0 to 2K followers through organic growth and strategic engagement.
- Visual Design & Branding: Developed the full visual identity, including social media content, event posters/signage, and custom merchandise.
- Radio Production: Created and produced Cult.vault, a monthly residency on Reform Radio, managing scheduling and content delivery.
- Event Management: Organized branded events in Madrid and Barcelona for 250+ attendees, securing and managing sponsorships with brands like Jägermeister.
- RealnautSenior Graphic DesignerEDUCATION AND E-LEARNINGMarch 2024 - November 2024 (8 months)Madrid, SpainDedicated designer for PROEDUCA, developing visual identities, promotional materials, and digital content for their portfolio of brands:
- Identity Design: Participated in the visual identity design for UNIPRO, focusing on brand consistency and execution.
- Paid Media & Social Assets: Developed high-quality paid media assets for UNIR and creative content for social media platforms.
- Editorial Design: Designed marketing brochures for MIU and developed the new brochure concepts to align with the brand’s updated visual identity.
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Education
- Master’s in Artificial Intelligence Applied to CreativityFounderz2025Master’s in Artificial Intelligence Applied to Creativity
- MBA + Digital Marketing SpecializationThePowerMBA2022MBA + Digital Marketing Specialization